Remove Press Release Remove Revenue Remove Social Media
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue. Online communities enable you to: Learn more about your customers’ needs.

Software 159
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Association Brain Food: 9.13.24

Reid All About it

James Young at Product Community shares ten revenue-generating product ideas. Peterson, Tenenbaum Law Group PLLC Are press releases still relevant? Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. Product ideas.

LMS 270
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Nonprofits That Stray Off Course

Reid All About it

Steve Drake, whose company manages the National Christmas Tree Association, reached out to the social media community for advice and later wrote about the lessons they learned – lessons every nonprofit should heed. flickr photo by docentjoyce.

Course 150
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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. How much do they spend?

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Association Brain Food: 8.9.24

Reid All About it

Unlike social media channels, your association controls your app—a tangible daily reminder of membership value. Host: American Marketing Association Speakers: Millie Beetham, Director of Revenue Generation, and Deeksha Taneja, Vice President of Growth & Optimization, ZoomInfo Tue 8/13 at 2 p.m. Membership app.

Cleveland 270
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

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MemCom Awards – could you be a winner?

Optimist Consulting

In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can. It makes great viewing plus you can share with your stakeholders on Social Media platforms!