Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Higher Logic

JUNE 30, 2016

How would you adjust a traditional press release approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? Social media is the epicenter of impatience. Write it directly in the voice of the executive.

Social Media 136

Social Media Press Release Communications Newsletter 136

CMA Solutions

DECEMBER 13, 2023

If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, case studies and, above all, social media. Especially social media. Gaining trust on social media requires authenticity.

Social Media 52

Social Media Tips Case Study Press Release 52

Virtual

OCTOBER 16, 2015

First, creating a “focusing event” is a great strategy for an organization. Finally, we’ve really seen the power of social media. Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. We’ve learned a few things along the way. million impressions on Twitter this year.

Massachusetts 100

Massachusetts Press Release Social Media Team 100

Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The third-party validators the study refers to include association members and their employees and customers.

Press Release 93

Press Release DC Newsletter Washington 93

GrowthZone

APRIL 3, 2020

Links to press releases. Media Statements (video or text). Either commit to a long-term update strategy or unpublish the page. Depending on the situation, various elements and links serve a valuable role: Links to your social media channels. Key, relevant local, state, federal government offices.

Communications 127

Communications FAQ Press Release Directory 127

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

Associations Now

JULY 10, 2014

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. That number suggests a lack of strategy.

Social Media 40

Social Media Press Release Report Survey 40

Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. AA: Tell us about your media relations strategy. AA: Tell us about your social media team.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Association Success

OCTOBER 7, 2020

If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. . Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics .

Content 78

Content Press Release Newsletter Social Media 78

Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. One-way (marketing emails, NPS surveys, press release/corp comms); communication from customer-to-brand or brand-to-customer, but not both. The Time is Now: Is Community Part of Your 2019 Strategy? Thus, more competition exists. Want to learn more?

Software 159

Software Revenue Communications Team 159

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

Strategy 52

Strategy Press Release New Jersey Illinois 52

CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Association Success

SEPTEMBER 16, 2020

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Marketing and advertising strategies. You’ve probably got content — and lots of it — on your website and social media pages.

Content 78

Content Case Study Press Release Survey 78

CMA Solutions

APRIL 3, 2024

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.

Press Release 52

Press Release Social Media Case Study Team 52

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Social media marketing is all about the content you are pushing through the channel.

Video 52

Video Marketing Strategy New Jersey 52

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 90

America Social Media Press Release Education 90

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Way #4) Remind people to update their social media links.

Newsletter 100

Newsletter Press Release Member Engagement Recruiting 100

.orgSource

JANUARY 9, 2023

They are wise stewards of our resources and visionaries who identify strategies for future growth. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. How would you describe your board’s performance? a thorn in the side?

Handbook 88

Handbook Press Release Newsletter System 88

Associations Now

MARCH 20, 2019

Those materials included a mix of practical advice and public relations strategy. “We IECA issued a press release explaining what good educational consultants do, and Sklarow fielded calls from major media outlets like USA Today , the Los Angeles Times , and the Chicago Tribune. Our members were amazing,” he said.

Los Angeles 73

Los Angeles Press Release Chicago Education 73

Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Social Media. Print Media.

Newsletter 84

Newsletter Communications Press Release Social Media 84

CMA Solutions

APRIL 3, 2024

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.

Press Release 40

Press Release Social Media Case Study Team 40

Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

Marketing 52

Marketing Michigan Social Media Press Release 52

Associations Now

NOVEMBER 20, 2019

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”

Press Release 56

Press Release Price Social Media Strategy 56

Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

Press Release 46

Press Release millennials Social Media Team 46

Association Adviser

SEPTEMBER 24, 2013

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Technology 60

Technology Social Media Maryland Press Release 60

Associations Now

JUNE 7, 2017

Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating press releases. Most associations forget that a successful toolkit needs periodic updates, as well as a member-focused distribution strategy that includes a variety of content-specific formats.

Press Release 69

Press Release Project Sample Content 69

Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Government and public advocacy are key aspects to a successful public affairs strategy. In public relations you may use some of the following strategies: Drafting Press Releases. Launching PR campaigns.

Press Release 52

Press Release Analysis Strategy Social Media 52

CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. The tactics vary.

Marketing 40

Marketing How To Social Media Video 40

Achieve

JUNE 11, 2020

Multi-Channel Campaign: This campaign is featured on the Education Foundation website, has a unique landing page, is being promoted on various social media platforms, includes a text-to-give component, rallies community partners, and more! What They Did: . By working as a group you can cast a wider net and compound your impact! .

Florida 52

Florida Press Release Social Media Education 52

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. The exhibition industry is adopting social media and digital-marketing efforts in an effort to strengthen sales and drive revenue.

Industry 40

Industry Marketing Social Media Revenue 40

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want more eyeballs on your blog and press release? Want those social media posts to pop? Shopping is another activity that will continue to grow on social media. What’s not to like?

Marketing 52

Marketing How To Social Media New Jersey 52

Beth Kanter

JANUARY 14, 2014

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media.

Social Media 28

Social Media Organization Class Project 28

MemberClicks

DECEMBER 14, 2023

This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Use this information to strategically develop your job board website template, plan, design, and marketing strategy to better appeal to your target audience.

Revenue 52

Revenue How To Software Press Release 52

Associations Now

JANUARY 9, 2014

And while website articles are a somewhat smaller priority timewise compared to email and Facebook, websites remain the most prominent marketing communication channel, with 62 percent of respondents saying they are “very important” to marketing strategy. A missed opportunity? Apple’s App Store.

Marketing 40

Marketing Press Release Newsletter Social Media 40

MemberClicks

JANUARY 8, 2024

These might include email, social media, event apps, websites, press releases, and signage. Be sure to share pictures, videos, social media screenshots, prize winners, etc. Communication Channels and Tools : Through what channels will you be speaking to your attendees?

Communications 52

Communications Press Release Social Media Tools 52

Associations Now

JUNE 21, 2013

What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. Here’s a closer look at the results: 39 percent said the future of education would be more virtual, and 19 percent said that social media will be used to engage in the classroom in the future.

millennials 40

millennials Press Release Social Media Class 40