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In this first installment , I dive into two transformative areas: optimizing pressreleases for SEO and leveraging predictive analytics to refine your PR strategy. Explore these cutting-edge AI applications to help take your PR efforts to the next level.
This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement.
Here are six tips associations can use when writing and sending out pressreleases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed pressreleases. Pressrelease titles should be relatively short,” Kane said. Release at an odd time. “
Ensure consistent messaging – Keep communications uniform across all channels, including social media, pressreleases and direct interactions. Colleen Lerro Gallagher , President & CEO, OnWrd & UpWrd The post Managing negative publicity: Effective crisis communication strategies appeared first on The Association 100.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your pressreleases for SEO and leveraging AI for predictive analytics.
In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing pressreleases for greater engagement and SEO, the potential applications are vast.
As a media correspondent, Antionette Kerr has seen A LOT of bad pressreleases. But despite the changing ways nonprofits get in touch with the media, pressreleases can still be an important part of your media and PR strategy. The post Are PressReleases Still Relevant? Eastern (10:00 a.m.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.
Two associations share their strategies for supporting their members and the larger affected communities. By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a pressrelease.
May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant pressrelease that gets attention from the media no matter what is happening in the world. Registration for this webinar is $99 or free with an All-Access Pass.
The offering will be free to (ISC)²’s members and associates, according to an association pressrelease. The post Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts appeared first on Associations Now.
A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock pressreleases and workshopping it internally. Have a post-launch strategy. Workshop the message internally before you launch.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
Take advantage of pressreleases. But pressreleases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be pressrelease-ready. 4. Plan ahead with your social strategy.
Guest Post by Peter Panepento of Panepento Strategies. Build relationships — Rather than blanketing reporters and editors with pressreleases and announcements, find some time to just talk to them — whether through an occasional call or over coffee. You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.
Check out our official announcement in this pressrelease. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.
When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. I lean on this strategy because it works. Moving forward, we’ll be designing strategies that also explicitly attempt to reach more diverse audiences. Flickr Creative Commons photo.
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.
Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. making real changes based on data) until they reach an “expert” level of experience.
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. Thinking a pressrelease is enough — Pressreleases have a place in your communications toolkit. Quite a bit.
We think IDC says it best in their recent pressrelease : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.
Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.
Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. making real changes based on data) until they reach an “expert” level of experience.
But in a new pressrelease , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.
New cultural organizing approaches are needed to complement philanthropy's more traditional funding in research, advocacy for policy change, rights-focused legal strategies, and organizing." " Social justice funders launch international initiative to strengthen impact of moving image storytelling.
First, creating a “focusing event” is a great strategy for an organization. Instead of just cranking out more pressreleases or tweets, maybe you need to make a Day of it. The CXPA has been a client of ours since its founding, and we have been pleased to play a supporting role in growing CX Day from idea to reality.
You can control your pressrelease content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Your secrets, strategies, and covert news will get out.
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.
It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. Claire Axelrad shares the Best and Worst Nonprofit Coronavirus Crisis Communication Strategies. You can also attend all three webinars in this series for $50.
Many girls—too many—are not aware of IT careers that they could find interesting,” said GSUSA STEM Strategy Lead Suzanne Harper. “We Starting in September 2018, GSUSA will offer 18 new cybersecurity badges for its scouts. We definitely want to give girls the opportunity to learn about those careers, especially since it’s a growing field.”.
In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a pressrelease. What improvements are you making to your conference content strategy? Where Associations Are Succeeding.
Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.
First, we aimed to support organizations and social movements combatting racism that need to know where and how they can find the resources to fund their strategies and maximize their impact. We began tracking grants and pledges based on pressreleases and public announcements to tell a real-time story. . a major part of the?recent
It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. This will help you define your tactics and determine whether you’ll be able to hire an outside resource, subscribe to a database or use a pressrelease distribution service.
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. — to implement a strategy and to achieve your objectives and ultimately your goals. Mobile apps.
Email is the overlooked backbone of successful content marketing and SEO strategies. Blog or pressrelease? Which strategies are marketers using? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.? “Google giveth, Google taketh away.” ( Moz ). Marketing Land ).
Links to pressreleases. Either commit to a long-term update strategy or unpublish the page. Key, relevant local, state, federal government offices. Local, regional, state, national resources. Local, regional, national information. Non-profits applicable to the situation. Relevant third-party links. INFORMATION.
You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. Four questions to ask before you send that pressrelease. And, if you have Hilary Marsh’s presentation in hand, good money says you’ll succeed. Algorithms, again! The Atlantic ).
“Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a pressrelease. “It Other Links of Note.
Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a pressrelease. According to researchers, it is likely a function of women of all ages either joining or reentering the workforce. For younger women, learning is important to help advance their fledgling careers.
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