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Unlocking AI’s potential in PR: press release optimization and predictive analytics

The Association 100

In this first installment , I dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. Explore these cutting-edge AI applications to help take your PR efforts to the next level.

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Celebrating excellence in association communications

The Association 100

This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement.

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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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Managing negative publicity: Effective crisis communication strategies

The Association 100

Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Colleen Lerro Gallagher , President & CEO, OnWrd & UpWrd The post Managing negative publicity: Effective crisis communication strategies appeared first on The Association 100.

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AI strategies to boost your association’s PR efforts: highlights from O&U’s open mic Q&A

The Association 100

OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics.

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Future-proof your comms: 5 AI strategies for associations

The Association 100

In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.

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Are Press Releases Still Relevant?

Nonprofit Marketing Guide

As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. The post Are Press Releases Still Relevant? Eastern (10:00 a.m.