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The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. They share insights on what you should look for in a technology partner, key questions to ask potential vendors, and purchasing mistakes to avoid. . Google doesn’t look kindly on AI-infused content.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Technology assessments.orgCommunity says periodic technology assessments connect your association’s abilities with your intentions. Host: Association Women Technology Champions Mon 8/12 at 8 a.m. –
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Register now for NTEN’s Nonprofit Technology Conference 2012 and sign up for our SEO Training Day , taking place April 2nd at the same location.
We think IDC says it best in their recent pressrelease : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.
But in a new pressrelease , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.
If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. Email is the overlooked backbone of successful content marketing and SEO strategies. Blog or pressrelease?
IRIS is a response to an era shaped by polarizing narratives, deepening inequality, technological disruptions, and rising authoritarianism," said Compton Foundation executive director Ellen Friedman. "In Ford, Skoll, and Compton foundations pressrelease 07/28/2021.
News + Press. Technology. You can control your pressrelease content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Nonprofits + Foundations.
Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. Why Community Should Be Part of Software Companies’ 2019 Strategy. The Time is Now: Is Community Part of Your 2019 Strategy? Thus, more competition exists.
We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Costs of these tactics are very low, and the exposure is tremendous.
Chris Bonney at Vanguard Technology shares a list of questions associations should ask about their website. You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. Four questions to ask before you send that pressrelease. Let’s talk about it.
don’t use pressreleases to find new story ideas. ( Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. – The Essential Guide to Event Management Technology. Setting Goals to Execute Your Strategy. PR Daily ).
Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.
While women and men both place a high value on shopping and learning, men place more importance on building relationships with suppliers (70 percent), prospecting for new ones (60 percent), and discovering new technology (87 percent). For younger women, learning is important to help advance their fledgling careers.
Links to pressreleases. Either commit to a long-term update strategy or unpublish the page. Key, relevant local, state, federal government offices. Local, regional, state, national resources. Local, regional, national information. Non-profits applicable to the situation. Relevant third-party links. INFORMATION.
It’s terrific that we have universal newborn hearing screening,” said Gayla Guignard, chief strategy officer at the Alexander Graham Bell Association for the Deaf or Hard of Hearing. Cochlear and GN ReSound, two hearing technology companies, have partnered with AG Bell on the hotline.
Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.
Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. That’s why associations and conference venues are devoting more attention to their safety and security strategy. Here’s a look at three tools worth checking out.
How to evaluate new technologies. New technologies are all around us, every day. Worthy tech: There’s no hiding from technology. But not every new technology is worth your time—or your money. ” These technologies “have the potential to dramatically change the status quo,” writes Hurt.
Technological advancements—including advanced tread technology that improves performance in wet conditions and “run flat” tires that can be driven as far as 50 miles after a puncture—have made tires safer, Luke said. The post Tire Group Rolls Out New Name, Communications Strategy appeared first on Associations Now.
The IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. In other words, the IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. Rejigger the Approach. A Blast From the Past.
As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Tags: Nonprofit Communications Nonprofit Marketing Strategy The Book.
Rather than isolating people, the use of social media and other online technologies increases how well-connected people feel to each other and to the causes they love. If you still think of your online strategy as something wholly apart and different from your “IRL&# communications strategy, you are doing it wrong.
The longer vaccination efforts are delayed in developing countries, the greater the risk COVID -19 never goes away and that new variants will continue to emerge," said Bruce Gellin, the foundation's chief of global public health strategy. "No No one is safe from COVID-19 until everyone is safe, and that means being vaccinated.
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. I will be sharing more details about the Who, What, When, Where, & How of an online press conference during a budget-friendly webinar on Tuesday, July 9th.
We produce and distribute template resources like infographics, videos, PSAs, fact sheets and pressreleases that members can customize and use as their own. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. AA: Tell us about your media relations strategy.
” Note that this pressrelease does not contain any words like apology, regret, or sorry. . Some of the mitigations are nothing more than typical marketing strategies. These are great lead development strategies for nonprofits that have never worked with you before; terrible move with customers you just screwed over. .
Here’s how it’s going so far: A new strategy: Last year, NAA revealed that it had changed its strategy for data releases. Its quarterly releases were leading to an avalanche of bad press for the industry. The changes in action: Now spring is here, and with it the first test of the new strategy.
“The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy. In response to that evolution, the association has been working on its rebrand for several years.
More study highlights: Where mobile matters most: While 89 percent of the survey respondents think mobile technology has a moderate or significant impact on corporate travel programs, that total includes different shadings when broken down geographically.
The group suggests that the best strategy to fight ad-blocking might involve putting the consumer at the forefront of the digital advertising process. “Fundamentally, ad blocking is driven by billions of dollars being invested in automation of advertising and related technologies without enough attention on the consumer.
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Formal strategy is a must-have. One way that organizations are ensuring revenue growth is by having a formal digital strategy in place.
The Association Learning + Technology 2016 report reveals that an overwhelming majority of associations offer technology-enabled learning like webcasts, virtual conferences, and self-paced tutorials. According to Association Learning + Technology 2016 , published earlier this month by Tagoras, Inc., Types of Learning.
In a pressrelease from earlier this year , executives from AT&T, Orange, Vodafone, Telefónica Group, and other high-profile mobile service providers spoke strongly in favor of creating electronic SIM cards that could easily be changed digitally. Getting Everyone On Board.
Airbnb usage among Concur customers was surging, the expensing firm noted in a pressrelease. The Travel Technology Association, once the exclusive domain of Priceline and Expedia, is planning to work with new members known for their disruptive tendencies—particularly Airbnb and TripAdvisor.
And now a new report sheds more light on how leisure travel technology is changing business traveler expectations. As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Customization. Sharing economy. Two of the most well-known: Airbnb and Uber.
Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. COLUMBIA, Md. Nove mber 11, 2020 – Protech Associates, Inc. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland.
The livestream is part of ABTA’s accessibility strategy that also includes local in-person meetings held across the U.S., The three livestreamed sessions will cover “Science and Survivorship,” “Technology, Clinical Innovations, and Survivorship,” and “Targeted Therapies.”. Wilson said in a pressrelease.
But the not-so-good news for associations is that recommendations and personalization strategy must continue to evolve and get better. SXSW is a vast, intense experience, and this year we’ve focused even more deeply on using technology to make it truly personal,” said Jeff Sinclair, cofounder and CEO of Eventbase.
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