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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. They share insights on what you should look for in a technology partner, key questions to ask potential vendors, and purchasing mistakes to avoid. . Google doesn’t look kindly on AI-infused content.

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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Technology assessments.orgCommunity says periodic technology assessments connect your association’s abilities with your intentions. Host: Association Women Technology Champions Mon 8/12 at 8 a.m. –

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Association Brain Food: 9.13.24

Reid All About it

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. Peterson, Tenenbaum Law Group PLLC Are press releases still relevant?

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2015 Association Management Trends and Important News from YM

YourMembership

As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.

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Successful Link Building Strategies for Nonprofits

Nonprofit Marketing Guide

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Register now for NTEN’s Nonprofit Technology Conference 2012 and sign up for our SEO Training Day , taking place April 2nd at the same location.