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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

Revenue 320
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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. Cross-selling. Upselling + Upgrades.

Revenue 184
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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. How Do You Create an Effective Member Engagement Strategy?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211