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Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. How well does your membership strategy and marketing align with her assertion? Membership is a relationship. AIs impact.
Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. Im happy to feature it as long as its not product-centric. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) AI tools course.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.
Im happy to feature it as long as its not product-centric. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Fri 2/21 at 1 p.m.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. I’m happy to feature it as long as it’s not too product-centric. Staff committee liaison.
Member recruitment. Im happy to feature it as long as its not product-centric. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
I’m happy to feature it as long as it’s not too product-centric. Host: UST Education Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics Wed 11/13 at 12 p.m. – If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CAE credit.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Salesforce Recruitment, Onboarding and Training. Recruit, on board, and train sales staff. Here’s everything we’ll cover in this guide. Performance.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. AMS request for proposals (RFP).
These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym. Choose the right type of event.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Shrinking network. Quick hits.
Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The future of work.
I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. must join Fridays@4 first, it’s free). Host: Cvent.
I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. I’ll be happy to feature it as long as it’s not too product centric. Quick hits. Host: Fridays@4.
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. I’ll be happy to feature it as long as it’s not too product-centric. Sponsorships.
Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. I’ll be happy to feature it as long as it’s not too product-centric. Maximizing Revenue through Smart Pricing Strategies. Gratitude practice.
Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” Here are some of the early book reviews. This book should be required reading for all who work in a membership association.
I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and ProductStrategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start. 1 CAE credit. More info/register. 1 CMP credit.
Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. I’ll be happy to feature it as long as it’s not too product-centric. Ready, Set, Meet: Coronavirus Event Safety Strategies. Board diversity. Burning Man FOMO.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Marketing virtual/online education. Tue 5/19 at 1 p.m.
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Randall Rollinson, President, LBL Strategies.
I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. More info/register.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often.
The resulting data will help associations understand the professional development landscape, plan learning strategy, and budget for learning programs. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. AMS/CRM selection survey.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
Now, he's head of Structure3C, a community strategy firm. How Kristina is movin’ and shakin’ in the community industry: Kristina has spearheaded and grown the customer community movement at Jama Software, a SaaS company offering product development software. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.
Aptify shares 50 ways to boost member recruitment and retention. Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership. Membership. Online attendee engagement. 1 CAE credit.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. I’ll be happy to feature it as long as it’s not too product-centric. MeetingsNet ).
Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online.
I’ll be happy to feature it as long as it’s not too product-centric. Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Looking for a job? More info/register.
For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. For many software products in the business-to-business (B2B) SaaS world, getting started can take months. Create a Product Training Hub. Make Your Product Better.
James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. 1 CAE credit.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic?
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. Host: Zoom.
I’ll be happy to feature it as long as it’s not too product-centric. Gary Cooper, Diversity Product Manager @ Amazon. Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Michelle Brien, Vice President of Marketing and ProductStrategy at WBT Systems. Fri 8/14 at 1 p.m.
Salespeople who will not talk about anything but their product . Work with your business development team on a strategy. . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Consider a No Booth strategy. Exhibitors who spam the exhibit hall with flyers .
I’ll be happy to feature it as long as it’s not too product-centric. – Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. More info/register (donation requested).
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