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People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. Check out the recent Spark/The Demand Networks FREE whitepaper, Leading Engagement from the Outside-In to learn more.
Elizabeth Weaver Engel of Spark Consulting has another whitepaper out. You should read the whitepaper if you're interested. The whitepaper has plenty of ideas. One of the things I like best about this series is that Elizabeth and the co-authors she recruits "get" the audience their speaking to.
According to the report: “While management executives are beefing up staffing measures and focused on recruiting new talent to drive revenue and productivity, all their efforts may go to waste as community managers continue to experience overwhelming burnout.”
A new whitepaper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association competitive analysis. Association boards.
Typically people expect to take advantage of predictive tools to look at big activities – renewal, recruitment, or annual conference attendance – but increasingly it’s becoming easier to infer smaller steps, and more micro-engagements within the larger data model.
In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. AI acceleration.
Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture. When you recruit members, you’re inviting them to your organization’s “party.” We still have a long way to go. Presenter: Julius Solaris, founder and editor of EventMB. Tue 12/17 at 12:30 p.m.
Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.
Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.
Robert Kenward, specialist industry recruiter and founder of EventHub.Jobs (pictured) said: “There has always been a lack of credible salary data across our industry, but for us to grow sustainably we need to be able benchmark salaries, benefits and ways of working. It can be found at: EventHub.Jobs.
They suggest an excellent (and entertaining) whitepaper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.
Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Membership Recruitment. (4). WhitePaper.
In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).
Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Membership Recruitment. (4).
Spark Consulting is out with another whitepaper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here. Diversity is contextual.
With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.
The annual survey and whitepaper are produced by You Search & Select, in association with Cvent, DRPG and You Exclusive and is supported by the MIA. Robert Kenward, Fitability® Recruiter at You Search & Select, and instigator of the […]
Our task force will investigate and discuss the issue for a while, and when we feel we’ve learned something, we’ll author a whitepaper on it, summarizing our findings, which the association can share with the rest of the membership." They would help perform the research for the whitepaper.
Aptify shares 50 ways to boost member recruitment and retention. In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two whitepapers—an introduction to AI for associations and a guide to developing an AI strategy. Membership. Association reading.
And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. A good example might be serving as a content reviewer for a whitepaper. Examples include volunteering to be part of a task force or pilot-test team.
If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, whitepapers, videos, products. Membership Monday: Student/Young Professional Recruitment and Engagement. 1 CAE credit.
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. WhitePaper. (4).
Program outlines/whitepapers. Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. Discussion boards/online communities. Audio/video recordings. Social media feeds/conversations.
Coupled with cutting-edge educational opportunities, case studies and whitepapers, these individuals are thought leaders in their field and light years ahead of their time.
A newly released whitepaper explores what leaders can do to ensure both their organizations and members stay resilient and adapt as they confront climate change. That’s where Engel and Alcorn’s recently released whitepaper “ The Time is Now: Association Resilience and Adaption and the Anthropocene Climate Disruption ,” comes in.
If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the WhitePaper on Innovation for Associations that the Task Force published. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies.
Diversifying your approachwhether through online courses, whitepapers or conferenceskeeps members engaged and ensures long-term loyalty. So, fostering a strong community is key to member recruitment and retention. You help members on their professional growth journeys. A tech association could host monthly virtual meetups.
Hear about the recently released PCMA whitepaper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. A top concern among executives is their inability to recruit and retain talent.
A hot list was developed and a cross vendor recruiting plan initiated. Numerous whitepapers were commissione that focused on the benefits of the platform in real life computing environments. The Board took a hard look at each of the key issues and developed an action plan: 1.
Last month Vetted Solutions released a whitepaper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. Not getting your employees’ best ideas is a waste of resources; so is spending time recruiting employees when you don’t have to.
The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a whitepaper with Marts [PDF]. Target member recruitment to underrepresented groups.
Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Location: Alexandria VA. Host: Results Direct. Tue 10/22 at 12:30 p.m. Elements of an Effective Membership Brochure. CAE credit. Wed 10/23 at 2 p.m.
There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.
A new whitepaper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new whitepaper geared specifically to explaining membership software. You can access the whitepaper by signing up with ASI right here.
To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. Drive Chapter Behavior with Targeted Benchmarking (webinar).
Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. Consideration—Now you can create even more meaningful interactions using member specific content such as whitepapers, case studies, quizzes and videos.
Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a whitepaper on an important topic of interest to visitors.
Recruit your team. Check out more at Spark Consulting (including her collection of whitepapers such as Mission Driven Volunteer and Getting to the Good Stuff: Evidence-based Decision Making for Associations which she co-authored with Mariner.). Maddie and I have you covered: Assess where you are now.
Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.
Way back in 2007, I developed a whitepaper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Membership Recruitment. (4). Speaking Engagements.
Working from research and interviews of 25 association leaders, West recently wrote “ Creating and Sustaining a Strategic Board ,” a whitepaper that highlights the values of assisting a board to achieve this goal. He suggests you: Consider your volunteer recruitment process.
Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.
Separate books, manuals or whitepapers. So you know how much you can afford to spend to recruit and retain members. Calculating your association’s RPM may be more complex if you have additional programs and services that members buy. For example: Annual dues (including any separate SIG dues). Certification, exams or other.
In addition to our annual conference, which attracts about 600 attendees, we publish a monthly magazine, Texas Independent Banker, plus the Capitol Comments newsletter, a “hot topics” summary of legislative and regulatory concerns, a whitepaper research series on important banking issues and we provide leadership training.
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