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Do Your Incentives Make Sense?

Spark Consulting

Their association offers both individual and group membership, and they were looking for ideas on ways to increase individual recruitment and retention. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association. But one thing jumped out to me immediately.

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4 Tips for Hosting a Successful Event for Small Businesses

NXUnite

These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym.

Tips 130
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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

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Thriving as a Lean & Mean HR Machine

Speaker: Kjerstin Greene and Adri Glover

If you’re an HR professional with little or no additional support, or in a non-HR role juggling HR tasks with other responsibilities, you likely wear many hats – from recruitment and onboarding to benefits and employee engagement. HR teams can be small and mighty, but it requires smart tactics to scale your reach.

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Association Brain Food: 2.21.25

Reid All About it

Hear about the latest industry trends on strategies, engagement tactics, membership growth secrets, and cross-generational insights, including the top three tactics your peers are using to recruit new members, the #1 method to win back lapsed members, and the impact of a formal member engagement plan. More info/register. 1 CAE credit.

Arlington 258
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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Can you pinpoint your associations competitive advantage(s)? 1 CAE credit. 1 CAE credit.

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