Elipsis Partners

MARCH 16, 2009

For most associations, creating successful revenue-generating services is founded in truly knowing the needs of your members. Labels: advisory , association , committee , focus , group , momentum , revenue. On associations, technology, parenting, people, meditation, and America. Monday, March 16, 2009. There are many ways to ask them.

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Elipsis Partners

OCTOBER 31, 2012

If that goal is just a metric (revenue, new members, tweets) then we may lose sight of other important aspects (quality, relevance, renewals). So the goal of an energized membership may have several metrics such as number of active volunteers, member satisfaction, revenue from programs. Humans evolve towards the line of inquiry.

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Elipsis Partners

MARCH 16, 2009

At the same time, I was responsible for bringing in millions of dollars in revenue for an association. I can see how revenue drives the activies of even non-profit organizations. Working for an association, I really like that we can say that out loud. We are about service and members and doing the right thing.

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Elipsis Partners

JULY 11, 2012

We have such high expectations of our association databases and keep reading articles about how they can drive member engagement, business intelligence and revenue generation. Nobody did. But it turns out to be really, really hard to do that in real life. One of the reasons for that is that it can be hard to get information out of your AMS.

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