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Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky. Socialmedia is ever-changing. Learn how to foster cross-departmental collaboration to create new revenue opportunities.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. Association media. Membership value.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio. .
Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Learn how to foster cross-departmental collaboration to create new revenue opportunities. Liz Willits , Content Phenom How to raise readers, in 35 steps.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Sponsored ads on socialmedia. Comment below!
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. 10 Common Webinar Mistakes to Avoid Webinars have become one of the highest-performing channels, across every industry, to drive pipeline and revenue. 1 CAE credit.
Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads).
By now you’ve probably heard that short-form video on socialmedia is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.
A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue. As you increase website traffic, you’ll increase donations and fundraising revenue. Why Website Traffic Matters to Nonprofits.
James Young at Product Community shares ten revenue-generating product ideas. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Product ideas. But how do you get it? More info/register.
Introduction Repurposing your continuing education content is a fantastic way to save time, reach more learners, and drive non-dues revenue. Make it easy for your learners to digest content by creating nano courses, quick videos, or socialmedia content to boost engagement.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. This series of 15-minute videos cover hot topics and issues related to 501c organization management. This video town hall will bring together association professionals and two of the top association advocates in Congress—Rep. Host: Results Direct | RD Mobile.
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. Use your LMS to promote upcoming in-person events with reading materials, video biographies and introductions from the event speakers, and any other handouts provided prior to the event.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting.
Leverage socialmedia, explore crypto fundraising, and/or stay informed with data from trusted sources like Candid, GivingTuesday, and Network for Good. Consider socialmedia sharing as a form of generosity this GivingTuesday. Discover how to tap into socialmedia sharing as a form of generosity this GivingTuesday.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? to 1:30 p.m.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Mon 6/28 at 1 p.m.
Janet McNichol writes about making association business cards socialmedia-friendly but her advice works for any organization. I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Bottom-feeders! He’s right. Image by Nick Bygon.
Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. When Dan thinks about video, he never sees a single piece of content.
Socialmedia has changed the pace of work and the world. Socialmedia has changed the game. When I started in socialmedia about ten years ago, associations were asking: Do we really need to worry about this? and Is socialmedia just a fad? Can associations keep up? Silos & Strategy.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages. You can’t launch an empty LMS! Tip #8 – Outsource.
Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video. Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to socialmedia , and send them relevant content based on their demonstrated interests.
Video marketing. VideoRequest describes how associations are using videos to increase brand awareness, raise funds, engage volunteers, and promote events. Explore innovative approaches to attract a diverse pool of volunteers, leveraging technology, socialmedia, and community partnerships. Volunteers. 1 CAE credit. .
Socialmedia may be trending more personal/intimate. Video continues to explode. Please don’t tell me all the videos on your association’s YouTube channel are talking heads. Great organizations increase revenue, turn a profit, and invest. The education market is ripe for disruption.
Generate revenue. A worthy topic can be published as a blog, a video and a podcast or audio recording depending on your audience and their preferred media. Email, community forums and socialmedia are great ways to share your content with your audience. Conversion. Improve SEO. Generate awareness. Reinforce brand.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. .
And, unlike socialmedia channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?
Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.
She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” . – This one’s a gut punch.
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Plus, unlike socialmedia channels, your association controls your app. Membership app. 1 CAE credit.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. every Monday.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. More info/register. <I
Could the same concept apply to building a community for your customers or members on socialmedia? Socialmedia is an important part of any organizational strategy. Some organizations choose to build their communities via socialmedia platforms like Facebook or LinkedIn because they’re free and easy to get started.
Contributing writer Antionette Kerr is back with another edition, this time on socialmedia storytelling and some bonus tips on Snapchat. This penchant for emotional storytelling runs throughout the organization’s socialmedia, into its well-established brand, and corporate America seems to LOVE IT! What is The Spring?
There’s no doubt that video is a powerful communications tool. Using socialmedia, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. For more about this topic, click on the headline.
Website traffic increases with video and socialmedia use; with Periscope being the latest craze. Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. They recognize the significance of usability and design as key components for their market.
This series of 15-minute videos cover hot topics and issues related to 501c organization management. How to Project Leadership and Get Results on Video Conferences. Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. More info/register. Mon 9/21 at 1 p.m.
This investment can produce great returns to retention and revenue.”. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Innovation method. every Monday.
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