Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. in Alexandria, Virginia. Using Social Media to Recruit Staff. Non-Dues Revenue. (1).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

SEPTEMBER 16, 2016

Northern Virginia Small Association Forum for Executives (call in or Alexandria VA). You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. Tue 9/20 at 3 p.m. More info/register.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Virginia Society of Association Executives Fall Educational Symposium & Expo. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. NRWA 16th Annual Conference (H2O-XPO). October 1-3, 2013.

Directory 60

Directory Virginia Social Media Newsletter 60

Reid All About it

OCTOBER 18, 2019

Learn effective methods to promote your internal content, including SEO basics for more effective content promotion, personalizing and automatically sending email blasts with your recently published content, and the best ways to leverage your social media profiles and other free promotional channels. Host: Northern Virginia Chamber.

North Carolina 34

North Carolina Education Project Content 34

Reid All About it

NOVEMBER 10, 2017

Understand the board’s purpose, know the difference between staff and board roles and responsibilities, learn what to put in your board handbook, know how to talk about the board’s legal and fiduciary responsibilities, understand how to use different distribution channels (podcasts, videos, social media, etc.) 1 CAE credit.

DC 150

DC Washington Tools Education 150

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. in Alexandria, Virginia. Non Dues Revenue and Affinity Programs for Members. Social Media. (5).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. in Alexandria, Virginia. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5). My Background.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . • 9.5% Subscribe through Your Reader. My Background.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Analysis Price Survey 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Congratulations Rick! My Background.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The top responding states were: 1. South Dakota. Rhode Island. The lowest responding states were: 1. California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► September. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Helpful Membership Marketing and Management Resour.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Helpful Membership Marketing and Management Resour.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Report 40

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Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► March. (4). ▼ 2011. (29).

Marketing 40

Marketing Class Price Miami 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► March. (4). ▼ 2011. (29).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 27, 2010

in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► May. (4). teamwork. (3).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JULY 1, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► September. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 9, 2010

• Social Media Ads. • Affinity Media. in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). These include: • Co-Registration Submissions. • Online PR Releases.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Survey. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Survey. (5).

Marketing 40

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Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Survey. (5).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. in Alexandria, Virginia.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

APRIL 20, 2010

in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► May. (4). teamwork. (3).

Marketing 40

Marketing Report Survey Price 40

Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 15, 2010

in Alexandria, Virginia. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► March. (3). ► February. (2).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The key is to initiate the lead and then cultivate the relationship. My Background.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 23, 2012

in Alexandria, Virginia. News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Twitter Updates. Blog Archive.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

DECEMBER 11, 2009

in Alexandria, Virginia. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Survey. (5).

Marketing 40

Marketing Survey Analysis Price 40