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Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Stronger Security: Protect member data and build trust.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
Here are some tips on ways to repurpose webinars for future engagement and revenue! Produce a whitepaper or eBook. You can develop a full whitepaper that combines all of the blog posts or create an eBook that dives deeper into the subject or covers multiple webinars on similar topics. Share them below!
Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. Non-dues revenue.
Generate revenue. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. Conversion.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.
A new whitepaper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Sponsorship strategy. Association competitive analysis. Website content. More info/register.
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy.
Hyperlink ads to a vendor whitepaper, infographic, or diagnostic tool. As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs.
Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
What if learners submitted case studies and the community co-created solutions resulting in a whitepaper? She’s a thought leader in education strategy and learning experience design. But, offering opportunities for co-creation is a magnificent way to build community around content.
strategies for reacting to these innovations with greater speed. Get a sneak preview of his thinking in the whitepaper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. challenges associations will face ahead. Surviving, like relevance, is a low bar.
Whenever association consultant Elizabeth Engel releases a whitepaper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. More info/register. Host: ASAE.
However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through whitepapers and published research. Many of the vendors you work with develop whitepapers and webinars.
Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Gated content. Should membership include unlimited access to the learning program?
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.
I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. Your Potential for Revenue”. This is, of course, good. You Need to Review”. Have an Involved and Engaged Board”.
Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit. Wed 10/23 at 2 p.m.
They suggest an excellent (and entertaining) whitepaper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.
global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a whitepaper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams.
10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.
As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations. Working together, The ASAE Foundation and MCI will deliver further reports during this multi-year, multi-phase research initiative to study these strategies and gain a better understanding of U.S.
Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new whitepaper on this topic earlier this week.
Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. The Association Chat Knowledge Hub provides instant access to: Whitepapers. The Top 6 Reasons to Join an Association. Transformation is Coming in the Association Management System (AMS) Market. 10 Common Myths Debunked. How-To Guides.
In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.
maggielmcg: Really great whitepaper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'
Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. You start with broad assumptions.
Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Subscribe to receive via e-mail.
A new whitepaper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new whitepaper geared specifically to explaining membership software. You can access the whitepaper by signing up with ASI right here.
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.
When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. Below are some tools that can help your membership engagement and growth strategies. Some of these systems don’t fit seamlessly together.
What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).
Advertising Revenue = page views and time on site. whitepapers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include.
How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.
The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (whitepapers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.
Great lead magnets include cheat sheets, handouts, reports, whitepapers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. He has taught social media, digital marketing, and technology strategies to business audiences from around the world. He is on the faculty of the U.S.
Labels: Marketing Planning , WhitePaper. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). WhitePaper. (4).
It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full whitepaper for free at [link]. Elizabeth Weaver Engel, M.A.,
Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect whitepapers, infographics, videos and other educational offerings for attendees.
Way back in 2007, I developed a whitepaper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).
Two recent association-specific studies shed some light on the urgency of the issue, and suggest a few paths toward a focused global strategy. An updated whitepaper from GlobalStrat, “Global Growth Strategies: The International Association ,” offers a few helpful pointers.
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