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Only 38% of associations participating in MGI’s 2022 membership benchmarking survey increased their membership in 2021. Membership is stagnant or declining for many associations. That’s an improvement over 2020…
Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
With innovative technology solutions, you can generate revenue for your bar association while proving to your members they’re a top priority. Read our blog to learn how investing in the latest learning management system can strengthen your organization’s CLE offerings while helping your bar association drive revenue.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. Non-dues revenue opportunities Dues increases and other financial trends The growing role of community platforms in member engagement …and so much more! and Canadian association professionals.
Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Hear from successful salespeople who will share how they leverage this data to prioritize lead follow-up, have more valuable conversations and more effectively convert those prospects into meetings, pipeline and revenue.
2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Education revenue. Do you use all the data you collect? Are you feeling a bit sheepish right now? Mobile engagement strategy. More info/register. .
Is your program effective at increasing non-dues revenue ? Benchmarking surveys, reports, and other original research or publications. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Do sponsors see the value in each sponsorship package?
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. Virtual Events . Taking Your Face-to-Face Conference Virtual.
Information collection has become an art form in the modern business world, and it is practiced by organizations in every industry in the form of surveys. As an association, collecting insights through surveys can reveal the best ways to engage with your members.
Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Customer education has become a key driver for growth, retention, and product adoption. Download the report now!
How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Learn how to foster cross-departmental collaboration to create new revenue opportunities. More info/register. CAE credit.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Awards program. 1 CAE credit. More info/register. Wed 11/20 at 10 a.m.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams.
On the trade association side, revenue or staff size can be vital in how you treat a member organization. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. What’s Their Interest? It’s a lot of work though! And this can be an easy fallback.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Anything you think we are missing? Comment below! Sponsorships.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). CAE credit.
Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Community Brands survey of small-staff associations.
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. 1 CMP credit.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. . 1 CAE credit.
Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. Gain insights into aligning board and staff priorities with revenue generation while maintaining a strong infrastructure and community presence.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
At the same time, the survey found that while 81 percent of respondents in the May 2020 survey said they had reduced or expected to reduce programs or services and 80 percent said they had or expected to draw from reserves, only 58 percent and 38 percent of respondents in February said they ultimately did so.
While we continue to monitor developments , here are some resources on how nonprofits can mitigate potential impacts: Diversifying nonprofit revenue streams Diversifying revenue streamsincluding with government grants so youre not dependent on one unsustainable source is not a new idea but perhaps a more urgent one.
Is your association looking for strategies to drive revenue to help you meet your organizational goals? With a superior member experience, your association can increase member acquisition and grow revenue. When members can customize their virtual space, it drives an excellent member experience and ultimately increases revenue.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Oprah Winfrey Online programs. 1 CAE credit.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Our Organizational Excellence Survey revealed significant gaps in digital readiness, underscoring the need to prioritize technology now. Take the first step with our Future-Ready Survey and identify areas for improvement.
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. Our recent.orgSource survey shows a significant gap in digital readiness among associations. A lack of engagement translates directly to lost revenue.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Various surveys suggest that associations have lagged behind their corporate brethren when it comes to embracing the technology. Adapting to AI.
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Post-pandemic association workplace. Future conference attendance.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. 1 CAE credit.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue.
Economic Uncertainty Economic growth or slowdowns during an election year can significantly impact project demand, revenue projections, and financial stability in construction, real estate, and community association management industries. A survey by the Associated General Contractors of America (AGC) and Arcoro found that 94% of U.S.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Online Survey Tools and Techniques.
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