Amy Sample Ward Kills it with her Presentation on Social Media for Nonprofits
Wild Apricot
APRIL 7, 2016
Amy Sample Ward, CEO of the Nonprofit Technology Network, shared some excellent social media strategies during her webinar.
Sample Social Media Strategy 
Day 3: Membership Growth Online Summit - Social Media
Wild Apricot
MARCH 18, 2016
How active are you in Social Media? Maybe a better question is, how has your ROI been with Social Media? The first step to turning a great ROI on Social Media is to have a great strategy. Join the Membership Growth Online Summit to hear Amy Sample Ward share her social media strategies.
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A Simple Approach to Social Media Policy
Delcor
MARCH 5, 2020
If your organization is using social media or just starting to get serious about its management of social media, you should spend some time developing a social media policy as part of your. Procedure for setting up an official social media account. overall digital governance plan.
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59 5 Ways Technology Can Push Your Fundraising Strategy Forward
Higher Logic
OCTOBER 12, 2017
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Peer-to-peer fundraising pages.
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Associations and Social Media in 2014: An Interview with Amy Sample Ward of NTEN
Association Mavens
JUNE 9, 2014
Amy Sample Ward is the thought-leading CEO of NTEN , where the nonprofit technology community meets. We discuss some truly fascinating aspects of the current state of social media and how associations are starting to move beyond Social Media 101 and tackle innovative and strategic approaches to these communication channels.
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INBOUND Conference: A Sample Agenda for Customer Marketers
Socious
NOVEMBER 3, 2016
They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - 3 Strategies to Explode Your Growth through Referrals and Introductions. 3:30pm - Social Media is Broken. 6:00pm - Welcome Performance with Leslie Odom Jr.
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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice
Aaron Wolowiec
JULY 1, 2014
Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. strategy, tactics, products, services, profit). And don’t just think in terms of print communications – include all digital and social media platforms, as well.
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How To Design a Digital Badge Strategy
WBT Systems
DECEMBER 6, 2016
A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?
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Video Marketing Strategy: How To Bring Your Brand To Life
CMA Solutions
AUGUST 31, 2022
A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Social media marketing is all about the content you are pushing through the channel.
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Social Media Measurement Resources for Associations
Mizz Information
MARCH 26, 2015
A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.
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Membership Renewals: Strategies, Processes and Tips
MemberClicks
SEPTEMBER 21, 2022
To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience
Associations Now
MAY 9, 2023
The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. Holsinger pointed to a recent HubSpot survey that found the top ways Gen Z discover new products include social media, YouTube ads, internet searches, and streaming—but not email.
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Making Sense of Social Media Analytics
Mizz Information
OCTOBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"
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Social Media
Associations Live
OCTOBER 28, 2009
So this is some of what I learned at the several social media sessions that were held at the #MSAE fall conference. (If And, first and foremost, all organizations should have a social media strategy. Here's a sample provided by one our members. The # is called a hash tag.
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Association Brain Food: 5.19.23
Reid All About it
MAY 19, 2023
Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? Fri 5/19 at 4 p.m.
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48 No-Brainer Tools Every Marketer Needs
Higher Logic
OCTOBER 4, 2018
What’s the latest in terms of email strategy ? For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach. Some social platforms will have a built-in feature to shorten your links, but if not, Bitly is a nice little tool.
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Restaurant Group Joins Suicide-Prevention Initiative
Associations Now
JANUARY 30, 2024
GRA’s role in the campaign has been to assist with the design of the campaign (led by two firms, Lexicon Strategies and Sarah Lawrence Design) and to spread the word through email and its social media channels. So when a bill around this comes up, we can tag on and are ready to go.”
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5 Tips for Next Year’s Marketing Plan
GrowthZone
NOVEMBER 15, 2018
When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Strategy: How are we getting there?
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How to enhance free, gated, and paid content in your content marketing model
Nimble AMS
JULY 22, 2022
Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Promoting ungated content on your social media platforms is an opportunity for thought leadership within your industry. . Learn more.
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10 Ways to Learn with Higher Logic
Higher Logic
MARCH 24, 2020
To start, here’s a sample of some of our favorite webinars: Webinar | Why Your Association Needs a Mentoring Program in 2020. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. Higher Logic Videos & Social Media. Webinar | Inherited a Community Site, Now What? Webinar | Google Analytics.
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Association Brain Food Weekly: 4.4.16
Reid All About it
APRIL 1, 2016
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – Increase Membership Engagement with Social Media. CAE credit).
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150 Association Brain Food Weekly: 4.4.16
Reid All About it
APRIL 1, 2016
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. – Increase Membership Engagement with Social Media. CAE credit).
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Association Brain Food Weekly: 5.21.21
Reid All About it
MAY 21, 2021
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
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How to Create an Event Brief
MemberClicks
OCTOBER 15, 2024
Examples might include registration numbers, attendee satisfaction, funds raised, or social media impressions. Event Marketing and Promotion Lead: Responsible for developing and executing the marketing strategy, the marketing lead handles promotion across channels such as social media, email, and partnerships.
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Maximizing AI Potential: Crafting Effective ChatGPT Prompts for Association Work
AssociationChat
FEBRUARY 1, 2023
and more of my sample prompts, I will offer a 1-hour Zoom live class with me at 3 pm ET on Thursday, February 16th , on leveraging ChatGPT for you and your organization’s brand for all Association Chat Patreon patrons. Create a 1-paragraph blog post about the benefits of watching the Association Chat Podcast.
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How to Sell Memberships More Effectively to Qualified Candidates
MemberClicks
APRIL 26, 2024
What are some proven techniques and innovative strategies? Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Create a social media campaign.
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How to Sell Memberships More Effectively to Qualified Candidates
MemberClicks
APRIL 26, 2024
What are some proven techniques and innovative strategies? Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Create a social media campaign.
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Sample Marketing Language for Automatic Membership Renewals
Membership Marketing
MARCH 7, 2011
Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Cost of Wrong Strategy. (8).
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40 Association Brain Food Weekly: 2.3.17
Reid All About it
FEBRUARY 3, 2017
Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. Host: 4Good.
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How to Create an Effective Attendee Journey Map
MemberClicks
AUGUST 5, 2024
Beyond your member list, consider influencers, social media, and contacts from sponsors. Use videos, social media, emails, video conferencing, and virtual tours. Use an event attendee app, social media, forums, and instant messaging to maintain contact. Highlight keynote speakers and presentations.
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How to Create an Effective Attendee Journey Map
MemberClicks
AUGUST 5, 2024
Beyond your member list, consider influencers, social media, and contacts from sponsors. Use videos, social media, emails, video conferencing, and virtual tours. Use an event attendee app, social media, forums, and instant messaging to maintain contact. Highlight keynote speakers and presentations.
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Tips for Preserving Your eLearning Programs
Blue Sky eLearn
MAY 16, 2019
Sample eNewletters, email and social media campaigns, print collateral, member surveys, and anything else you have! Some important items are: The marketing calendar. A list of software and tools used for marketing (included their websites and login information if your education department is expected to use them!).
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Association Brain Food Weekly: 2.3.17
Reid All About it
FEBRUARY 3, 2017
Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. Host: 4Good.
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Finding A Purpose for Surveys in The Association Sphere
Multiview
FEBRUARY 9, 2023
Ensure you’re including enough of a representative sample so that the findings reflect a diverse group of voices. If the survey data is surprising or unexpected, then more follow-ups could be needed, or perhaps a retooling of the marketing strategy or events in the months/years ahead. What’s next? Rinse and repeat.
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Is “Ambient Data” from Social Media Channels Useful for Funders?
Beth Kanter
NOVEMBER 19, 2013
Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”
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28 Engagement vs Junk Mail: Strategies for Association Marketing
SCD Group
MARCH 29, 2015
Here’s a sample of what arrived in my email box one day last week: Connecting up. And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Can we set up a call? What time works best next week?” It’s Josh. Know my needs.
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Propelling Associations Forward – Weekly Wrap-Up for March 1st!
YourMembership
MARCH 1, 2013
I spent yesterday at a fabulous conference– xPotomac (formerly Blog Potomac), which focuses on social media and new technologies for mostly marketing and PR folks. Kind of like that crumb cake sample at the Starbucks cash register. Something as simple as a sample can make an impression in how people perceive your brand.
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150 SXSW 2013 – Are You A Social Media Nonprofit Manager Looking for Your Peers? #npsmpeer
Beth Kanter
MARCH 14, 2013
One goal that I had was to a peer support community through the twitter hashtag # npsmpeer – where nonprofit social media managers could share advice and support one another. ” @ brianreich #sxsw #npsmpeer #nptech — Amy Sample Ward (@amyrsward) March 10, 2013. “You have to break the rules.”
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Hard time getting new members? Maybe you’re in their way.
YourMembership
MAY 29, 2014
The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. In our latest episode of Ask the Thought Leader , Willis shares the strategy and tactics SMEI is using to recruit and retain members through multi-layered membership offers.
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Hard time getting new members? Maybe you’re in their way.
YourMembership
MAY 29, 2014
The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. In our latest episode of Ask the Thought Leader , Willis shares the strategy and tactics SMEI is using to recruit and retain members through multi-layered membership offers.
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Association Brain Food: 7.7.23
Reid All About it
JULY 7, 2023
If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. CMS/website RFP.
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195 Q&A: A Balanced Approach to Member Engagement
Association Adviser
NOVEMBER 13, 2018
During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We think everyone is being more cautious with the information they post on social media, including associations.
Tracking Client Success with Organic Conversions
Nexus Marketing
AUGUST 29, 2023
Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. What do we look for in conversion data?
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52 Association Brain Food Weekly: 12.8.17
Reid All About it
DECEMBER 8, 2017
Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies. Another unsurprising acquisition was Nimble AMS by Community Brands. More info/register.
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