Associations Now

SEPTEMBER 13, 2024

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete.

Analysis 99

Analysis Ohio California Certificate 99

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. . Social media.

Tools 83

Tools Content Strategy Organization 83

Reid All About it

JUNE 14, 2024

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations.

Arlington 259

Arlington Revenue Leadership Strategy 259

Associations Now

OCTOBER 8, 2014

A new white paper offers pointers on picking a new membership and donor management system. Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software.

Social Media 40

Social Media System How To Software 40

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

DECEMBER 19, 2017

Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. White papers.

Content 227

Content Marketing Social Media Process 227

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit.

Education 259

Education New Hampshire Tips Technology 259

Nimble AMS

JULY 22, 2022

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Promoting ungated content on your social media platforms is an opportunity for thought leadership within your industry. . Gated content.

Content 124

Content Marketing How To LMS 124

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Virtual

JULY 29, 2015

43% are checking social media. Our latest white paper offers 10 strategies for making remote board meetings more effective —including how (and how not) to use technology to keep all participants engaged. 63% are sending unrelated email. 55% are eating or making food. 47% are going to the restroom.

Social Media 100

Social Media Review Course Cost 100

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. You'll likely find engagement happening on social media platforms where the vendor uses their following to share industry news and updates.

Social Media 52

Social Media Guidelines Industry Products 52

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level.

Maine 62

Maine Technology Social Media Strategy 62

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

MemberClicks

JANUARY 8, 2024

These might include email, social media, event apps, websites, press releases, and signage. Be sure to share pictures, videos, social media screenshots, prize winners, etc. If you have a relevant blog post, white paper, eLearning course, etc. What tools will you be using for communication on each channel?

Communications 52

Communications Press Release Social Media Tools 52

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Blue Sky eLearn

JUNE 19, 2017

You potentially reach out to your social media network for opinions on your short list. Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. She’s a thought leader in education strategy and learning experience design. You read reviews of the models you’re considering.

Video 171

Video Content LMS Social Media 171

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Do your research to know the communications preferences of your personas: email, social media, texting, etc. don’t assume all are the same.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You can accomplish this easily through social media sharing and promotions.

Learning Management System 77

Learning Management System LMS Revenue System 77

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. You start with broad assumptions. Create a Persona Matrix.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 79

CA Marketing eBook Survey 79

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Could running both an email campaign and a social media campaign generate new registrants?

Social Media 70

Social Media Survey Analysis Leadership 70

Beth Kanter

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Well, first you need a strategy and have a practice of listening in place.

Social Media 28

Social Media Class Team Examples 28

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers.

Software 150

Software Social Media Price Video 150

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. With the internet and social media making information sharing easier every day, associations must ensure their content is relevant and valuable to members.

Education 60

Education Price Social Media Products 60

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Social media feeds/conversations. Program outlines/white papers. Social media. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

JULY 13, 2016

READER NOTE: To learn more about content management outsourcing, view our related webinar featuring Liz Richards, CEO of the Material Handling Equipment Distributors Association and Jill Andreu, VP of Content Strategy & Development, Naylor Association Solutions. Social media. Why outsource? eNewsletters.

Content 60

Content eBook Communications Social Media 60

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Social Media Roundup: Give That Copy a Trim. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. Social Media – Facebook, LinkedIn, and Twitter pages. eBooks, white papers, research, and other offers. Factor #1) Goal. Website copy.

eBook 100

eBook Project Cost Content 100

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Now that you have a real since of the importance social networks can play, there are a few things you need to know before you dive in: Decide what your “strategy” is with your social network. There are numerous providers of social networking platforms.

Social Media 40

Social Media Jacksonville Library Content 40

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. original research, white papers). Promotion of speaker website, blog and other social media presence.

Tips 100

Tips Cost Video Conference 100