Nonprofit Marketing Guide

MARCH 28, 2023

“What should I post on social media?” Listen to any social media guru and you will hear words like “engaging” and “shareable.” Instead of worrying about what makes a post engaging, find out what people want when they visit their social networks.

Social Media 89

Social Media Content Survey Report 89

.orgSource

DECEMBER 23, 2024

As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.

How To 88

How To Survey Video Tools 88

Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: .

Social Media 111

Social Media Tips Video Content 111

Aaron Wolowiec

OCTOBER 11, 2016

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Why it’s important: From our survey data, it appears that around 25 percent of associations never use web tracking , which is a shame. Retargeting.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

APRIL 27, 2017

That was around the time when using social media as a brand was starting to happen. It was early on the social media side of things and my role was primarily focused on marketing and communications. Generally, we’ll survey our members to get early feedback on what features we should be prioritizing.

Products 254

Products Survey Social Media Newsletter 254

Associations Now

DECEMBER 27, 2024

But much like social media and the web before it, AI offers a path for associations to serve members more thoughtfully and efficiently down the line. Various surveys suggest that associations have lagged behind their corporate brethren when it comes to embracing the technology. Yes, generative AI is a disruptor. Adapting to AI.

Leadership 117

Leadership Committee Social Media Revenue 117

Event Industry News

DECEMBER 1, 2020

The finding comes from a survey conducted by the campaign #WeCreateExperiences, which is set to launch on 7 December. The survey results also revealed the strategy that would give businesses the most confidence in the safety of live events is on-site testing, with over 36% saying it would encourage them to run events in the short term.

Survey 115

Survey Social Media Video Industry 115

Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. They might have tons of followers on social media, published books, or are seen as influential thought leaders.

Social Media 244

Social Media Products Course Maine 244

Candid

JUNE 7, 2023

As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. Prioritize shareable content.

Social Media 98

Social Media Video Sample Content 98

Freestone

APRIL 29, 2024

Make it easy for your learners to digest content by creating nano courses, quick videos, or social media content to boost engagement. Identifying key learning points and audience interests Begin by surveying your learners to gain a greater understanding of their learning interests.

Social Media 79

Social Media Content Revenue Course 79

MemberClicks

JULY 1, 2024

Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. In this guide, we’ll explain what a survey response rate is and what makes a good return.

Survey 97

Survey Tips How To Discount 97

Reid All About it

FEBRUARY 7, 2025

Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. | Liz Willits , Content Phenom How to raise readers, in 35 steps. Niero, PhD (moderator), Vice President, Professional Testing, Inc. Wed 2/19 at 2 p.m.

Chicago 275

Chicago Revenue Education Member Engagement 275

Associations Now

MAY 9, 2023

According to the study, 85 percent of survey respondents aged 22-44 say “inspiration about my field” is an important element of an in-person meeting experience, and 59 percent say “up-leveling my career” is. The post Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience appeared first on Associations Now.

Survey 116

Survey millennials Sample Education 116

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. How close is your association’s IT leader to his description? More info/register.

Washington 285

Washington Video Social Media DC 285

Associations Now

APRIL 4, 2025

For instance, it was only by surveying its workforce that the American Association for Marriage and Family Therapy learned that, since the pandemic, the students expressing interest in the field were getting younger. That meant AAMFT had to change its approach to recruitment.

How To 61

How To Survey Education Social Media 61

Reid All About it

NOVEMBER 1, 2024

If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Do you use all the data you collect? Are you feeling a bit sheepish right now? Mobile engagement strategy. 1 CAE credit. More info/register.

Revenue 258

Revenue Education Arlington Committee 258

Association Analytics

MARCH 1, 2023

You can do this by sending them surveys or asking at your events. Some survey takers might respond with what they think they should say instead of what they really believe or what actions they normally take. That’s why it’s also important to view behavioral data alongside survey data.

Revenue 320

Revenue How To Products Price 320

Reid All About it

OCTOBER 11, 2024

Hear about using key integrated tactics like social media and influencer marketing to forge authentic connections that distinguish your brand in this era of AI and abundant content. This year marks a significant milestone in the 31-year history of the survey, with average meeting planner salaries surpassing $100,000 for the first time.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Association Analytics

JANUARY 21, 2025

These insights and goals are communicated mainly through survey so just how this is being done is unclear, but it remains true that event organizers are bullish on what AI can do. Others are looking at sustainability improvements assisted with AI as well as discerning a quality location or venue.

Tools 169

Tools FAQ New York Discount 169

GrowthZone

FEBRUARY 14, 2023

and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Social Media In addition to email, the survey results show social media as a top 5 tool for engaging members.

Survey 78

Survey Social Media millennials Recruiting 78

NXUnite

FEBRUARY 4, 2025

In contrast, a nonprofit specializing in online sales might focus on its web presence and social media outreach. After launching your product or service offerings, gather data by surveying customers and requesting reviews. Expect to continually reconsider and reassess audience preferences.

Products 130

Products Guidelines Revenue Tools 130

A2Z Events

MARCH 26, 2025

Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Social Media Strategies for Event Promotion Social media is a great way to connect directly with your potential attendees.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

JUNE 28, 2024

This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. 1 CAE credit. More info/register. 1 CAE credit.

LMS 264

LMS Course Member Engagement Education 264

Associations Now

JANUARY 10, 2025

According to a November 2024 survey from IBM, only 15 percent of global companies have established themselves as leaders in AI implementation. According to a December 2024 survey by the technology training firm General Assembly, 58 percent of executives have never attended an AI training or taken an AI course.

Leadership 69

Leadership Survey Course Social Media 69

Reid All About it

APRIL 10, 2020

The weekly list of free educational events and resources for the association community… Virtual association survey. We will cover options for websites, social media, email, and how intense focus may be the best tool you have. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19.

North Carolina 74

North Carolina Content Montana Revenue 74

Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Each answer they find they can record in a quiz or survey created within the platform. We see these tactics often, in all aspects of life. Daily Challenges.

LMS 234

LMS Learning Management System System Discount 234

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. As you seek to empower your staff as thought leaders, try highlighting various staff perspectives on your social media or on your website to make your association feel human.

Leadership 175

Leadership Content Social Media Member Engagement 175

Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance.

Survey 275

Survey Content Education Strategy 275

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

OCTOBER 4, 2018

For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach. Some social platforms will have a built-in feature to shorten your links, but if not, Bitly is a nice little tool. Buffer is another platform providing similar social media management services.

Tools 233

Tools Marketing Social Media Software 233

GrowthZone

APRIL 19, 2021

In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” We seized every opportunity to understand and respond to their needs, including engagement with media.

Organization 148

Organization Survey Revenue Social Media 148

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Okay, you’re with me and you’ve decided to offer your webinars for free. Yes, this will probably increase your registration numbers, but how are you getting the word out there?

How To 179

How To Social Media Price Discount 179

Association Analytics

APRIL 1, 2024

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Acclaim.

LMS 253

LMS Certificate Library Education 253

Associations Now

DECEMBER 3, 2024

There are reasons to believe that people are indeed opening up their wallets: According to a recent survey conducted by Avocado Green Mattress , 43 percent of Americans step up their charitable giving and volunteering at the end of the year. The numbers are especially high among gen Z and Millennials—59 percent say they’re doing so.

millennials 52

millennials Survey Social Media Strategy 52

MemberClicks

NOVEMBER 1, 2024

This could include articles, newsletters, educational resources, webinars, and social media posts that help your members stay informed, grow their skills, and stay connected with your association. Some may enjoy long-form reports, while others might value quick social media updates or visual content.

Content 52

Content Marketing Social Media Newsletter 52