2000 Marketing Member Engagement 
YourMembership
JUNE 7, 2017
The year was 2000. Millennials and generation Y just feel they don’t belong. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where.
Higher Logic
JANUARY 27, 2020
How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.
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Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.
Socious
OCTOBER 20, 2015
In the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Today, your website is your number one marketing asset. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.
Potomac Core
JUNE 8, 2016
Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.
YourMembership
FEBRUARY 27, 2014
In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.
Reid All About it
MARCH 22, 2019
They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Improving Member Engagement (Coffee Talk – Reston VA).
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