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It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop.
It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the MemberExperience. Just think about technology.
For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors. Find the story in your data and use it to shape your sponsorships moving forward. Once you understand the data and the meaning behind it, take action on your analysis.
The “job to be done” philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives. Christensen’s “jobs to be done” is not a new framework; he developed it in the early 2000’s, and it has a devoted following of JTBD practitioners. Correlation Does Not Imply Causation.
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