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On the Road

Jamie Notter

Leadership insight.right when you need it. Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Leadership. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7). July 2005 (4). June 2005 (4).

Chicago 70
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Two Slide Shows on Humanize

Jamie Notter

Leadership insight.right when you need it. I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). Leadership. December 2005 (5). November 2005 (7). October 2005 (4).

Chicago 70
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Book Review: The Speed of Trust

Jamie Notter

Leadership insight.right when you need it. For the external stakeholders (the market), the issue is in maintaining reputation. Leadership. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7). July 2005 (4). June 2005 (4). May 2005 (4).

Review 70
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Social Media is the Wave

Jamie Notter

Leadership insight.right when you need it. Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. Leadership. December 2005 (5). November 2005 (7).

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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Ensure or gain leadership buy-in. After: Display the map.

Review 149
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Integrating #Humanize into Your Business

Jamie Notter

Leadership insight.right when you need it. He’s on a whole host of top 10 blog lists in the marketing and PR space, and is author of his own book, titled The Parables of Business. Leadership. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7).

Review 70
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It's Hard to See Culture

Jamie Notter

Leadership insight.right when you need it. As a researcher, Craig has expertise on identifying and telling the story of culture in organizations and markets, and Maddie and I talk a lot about organizational culture in Humanize. Leadership. December 2005 (5). November 2005 (7). October 2005 (4). Consulting.

Review 70