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Validar shortlisted for Best Onsite Badging and Check-In Solutions at Event Technology Awards

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]

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Ahead of the curve with GDS Group

Event Industry News

In business for nearly 30 years, GDS started as a publisher, producing B2B journals for select markets including retail and healthcare, before moving across to events in 2005. Harlan Davis is vice president of Product and Innovation at US-based GDS Group.

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Event Registration with Purpose and Results in Mind

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognised an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]

Team 111
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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Validar shortlisted for Event Technology Award

Event Industry News

Validar was founded in 2005 based upon our Founders experience as a receiver of data from events. He used to manage a large sales team for a public company, and recognized an opportunity to help Event Marketers better understand and articulate their true value. We believe most Event Marketers do not get the full credit […]