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Social Media is the Wave

Jamie Notter

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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Want Social Media to Work? Change Your Organization

Jamie Notter

Want Social Media to Work? Then I’ll talk about the framework we came up with for changing your organization from the inside out so that it can be more compatible with the true power of social media. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). Consulting.

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The Strength of Weak Ties

Jamie Notter

in Learning , Social Media - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about social media. ” When he talks to CEOs about social media (or “Enterprise 2.0″ Social Media. December 2006 (10).

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The many hats of marketers

Aaron Wolowiec

Regardless of which of the roles above we play and regardless of which medium (direct mail, email, telemarketing, word of mouth, social media, etc.) Scott Oser Associates was formed in 2006 to develop customized solutions to solve unique membership, marketing and sales challenges.

Marketing 100
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Exploring #Humanize: The Trellis

Jamie Notter

Social media has been succeeding very specifically because it taps into what makes us human, and our organizations seem very stuck in a machine-based worldview that is letting us down. And we give some examples of how culture or process or behavior is actually getting in the way of taking advantage of the power of social media.

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Association Brain Food Weekly: 7.21.17

Reid All About it

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Duration: 1 hour.

Las Vegas 231