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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262
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Stop Approaching Public Relations Like It’s 2007

Nonprofit Marketing Guide

The photo was taken in June 2007 — less than 8 years ago. Yet many nonprofits are still approaching public relations like it’s 2007. The most visible organizations are the ones who are leveraging their own networks and effectively telling their own stories.

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Nonprofit Marketing and Communications: Best Practices, Templates, Ideas, and Advice

Nonprofit Marketing Guide

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Revenue 221
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WSJ ? ?Emerging Markets Overtaking the Developed Markets.

GlowGlobally

Market & Biz Plan. WSJ – “Emerging Markets Overtaking the Developed Markets” Categories: Market & Bus Planning. During 2007, the developing countries produced over 52% of global growth, compared to 37% during the late 1990s. Developing-country stock market capitalization now exceeds $17.8

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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers.

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Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

I started at Jive in 2007 when the platform was still known as “ClearspaceX.” Capture valuable customer insight by writing back over 300 community activities to Salesforce and beyond—Higher Logic customers can harness this insight and channel it into customer success and marketing tools like Gainsight and Marketo.

Tools 296