Reid All About it

MAY 1, 2020

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. We will share data from our Economic Impact on Associations study, which originally launched during the Great Recession in 2009 and has gathered data every year since—including in the weeks leading up to the COVID-19 crisis. More info/register. Organizer: AWTC.

North Carolina 273

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Membership Marketing

DECEMBER 11, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link].

Marketing 40

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Nonprofit Marketing Guide

NOVEMBER 11, 2009

I was one of 10 guest speaker’s in Gail Perry’s 2009 Year-End Fundraising Strategy Telesummit. Idealware has published a nice case study on friend-to-friend fundraising , showing how pre-school staff raised money from friends online rather than hosting yet another fundraising event. Nonprofit Marketing Training.

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Communications United States Case Study Course 69

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

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Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

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Membership Marketing

APRIL 20, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

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Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

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Membership Marketing

DECEMBER 31, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, December 31, 2009. at Thursday, December 31, 2009. Membership Marketing Benchmarking Report. ▼ 2009. (69).

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Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk.

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Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, December 8, 2009. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing.

Marketing 40

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Membership Marketing

DECEMBER 21, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, December 21, 2009. Belonging: The Power of Membership Marketing. at Monday, December 21, 2009. Speaking Engagements.

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Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

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Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 2010 Membership Marketing Benchmarking Survey: Please Participate. Membership Marketing Benchmarking Report. Speaking Engagements.

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. And subscriptions fell 4 percent from 2008 to 2010.

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Nonprofit Marketing Guide

APRIL 4, 2012

Here’s a great case study: In the 2009 wedding video that went viral , Minnesota couple Jill Peterson, Kevin Heinz and their wedding party danced down the aisle to Chris Brown’s romantic song Forever. It may be through “ newsjacking ,” or you may be approached with an unexpected opportunity. The SWI was ready, are you?

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Minnesota Case Study Video Course 69

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

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Membership Marketing

OCTOBER 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Some data from our recent Membership Marketing Benchmarking Report supports this premise. Membership Marketing Benchmarking Report.

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Membership Marketing

OCTOBER 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., ► 2009. (69).

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Membership Marketing

DECEMBER 23, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, December 23, 2009. Are there other ways of going to market that should be explored? at Wednesday, December 23, 2009.

Marketing 40

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Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, December 4, 2009. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award.

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Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I agree we need to back these concepts up with case studies. Speaking Engagements. Labels: Social Media , Social Networking.

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Membership Marketing

DECEMBER 28, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Membership Marketing New Year’s Resolutions. ” What are your membership marketing resolutions for 2011? Tony Rossell.

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Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

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Membership Marketing

FEBRUARY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report.

Marketing 40

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Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

JULY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In addition to his work with me at Marketing General, Inc. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

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Membership Marketing

JUNE 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ten Top Tips from the Membership Marketing Benchmarking Report. I agree with you, for success a broad marketing mix is very important.

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Membership Marketing

MARCH 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Number One Mistake in Membership Marketing. By not testing, organizations sub-optimize the effectiveness of their marketing.

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Event Industry News

APRIL 4, 2019

He joined the global executive team in 2009, became president, EMEA in 2011 and was appointed president, international and Vice Chairmanin 2015. We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement.

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Membership Marketing

DECEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

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