Event Industry News

APRIL 4, 2019

He joined the global executive team in 2009, became president, EMEA in 2011 and was appointed president, international and Vice Chairmanin 2015. Case Study: Desperados – Deep House. Case Study: Jameson Three Things – Global Experiential Platform.

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions. And subscriptions fell 4 percent from 2008 to 2010. Does anybody read HBR?

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Only 10 percent of respondents said that email was the most effective channel in recruiting new members. Speaking Engagements.

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69).

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Build a Better Member Survey.

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! 1879-1955). Tony Rossell.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2009. (69). ► 2009. (69).

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Awareness.

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Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. ► 2009. (69).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2009. (69).

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2009. (69).

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Tony Rossell. Newer Post.

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). Speaking Engagements.

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Membership Marketing

JUNE 10, 2010

For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). ► 2009. (69).

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Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. at Friday, December 04, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Email This BlogThis! Labels: Quotes.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4).

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Speaking Engagements. Speaking Engagements. Publications.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Popular Posts.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

FEBRUARY 5, 2010

I met with many organizations who are looking for help after a distressing 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Friday, February 5, 2010. Last month was really busy.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Speaking Engagements. Speaking Engagements. Publications. Thursday, March 11, 2010.

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Membership Marketing

APRIL 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. The Push and Pull of Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Popular Posts.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

FEBRUARY 25, 2010

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Membership Recruitment. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

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