GlowGlobally

FEBRUARY 16, 2009

” The biggest lesson I’ll share from our “in field” client research and case studies is that most associations fail to grow their regional business because they try to operate locally using underdeveloped operational models. Public Affairs. Inability to Scale Biggest Mistake in Trying to Grow Globally.

Case Study 60

Case Study Project Revenue Strategy 60

GlowGlobally

JULY 29, 2010

Globally spread corporations such as General Electric already report that their early forays into the global marketplace have allowed them to weather the current economic storm; 50 percent of GE’s revenues are generated overseas. Case Studies. Emerging Market- Middle East. Success Factors for International Meetings.

Marketing 60

Marketing United States America Strategy 60

Mizz Information

JUNE 24, 2011

With all the recent Sony hacks--a company that is not a " revenue free zone " and can therefore, presumably at least, invest in the most secure user data protection yet STILL gets hacked multiple times--who in their right mind would trust Foursquare with their credit card information? December 2009 (10). November 2009 (10).

Social Media 40

Social Media Austin Case Study Revenue 40

Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2009. (69). Publications.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

Marketing 40

Marketing Report Survey Price 40

Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! Here is a thoughtful quote on which to end the year. 1879-1955).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). ► May. (4).

Report 40

Report Tips Marketing Price 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). ► September. (3).

Marketing 40

Marketing Price Discount Recruitment 40

Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Speaking Engagements. Publications.

Content 40

Content Marketing Price Survey 40

Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

Marketing 40

Marketing Class Price Miami 40

Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. at Friday, December 04, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. For over 22 years, I have had the privilege to work with my colleague Rick Whelan. Newer Post.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Speaking Engagements. Speaking Engagements. Publications. Is a Freemium Membership in Your Future?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. ► 2009. (69).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Of responding association executives, 57% report the acquisition of new members increased over the past year. ► September. (3). Awareness.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Tony Rossell.

Report 40

Report Marketing Price Survey 40

Membership Marketing

FEBRUARY 5, 2010

I met with many organizations who are looking for help after a distressing 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Friday, February 5, 2010. How to Calculate where your Membership is Headed. Last month was really busy. Last Chance to Participate.

How To 40

How To Analysis Price Survey 40

Membership Marketing

DECEMBER 13, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7). 5 months ago.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JANUARY 19, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7). 5 months ago.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . • Membership Tenure – Projecting how long a member will remain with your organization. Branding.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2009. (69).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

FEBRUARY 12, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Last Chance to Participate. 2010 Membership Marketing Benchmarking Survey: Ple. How to Calculate where your Membership is Headed. Is your SEO Really Optimized? ► January. (3). ► December. (7). ► November.

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

FEBRUARY 25, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Last Chance to Participate. 2010 Membership Marketing Benchmarking Survey: Ple. How to Calculate where your Membership is Headed. Is your SEO Really Optimized? ► January. (3). ► December. (7). ► November.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

MARCH 12, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). The Number One Mistake in Membership Marketing. When Cutting the Budget is No Longer the Answer. Testing a Free Trial Membership Acquisition Progra. ► February. (4). ► January. (3). ► December. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 3, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Here’s How to Engage Your Members. What Strategy Leads to Membership Growth? Membership Dues Pricing and Value. ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7).

Price 40

Price Marketing Survey Discount 40

Membership Marketing

MAY 4, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Here’s How to Engage Your Members. What Strategy Leads to Membership Growth? Membership Dues Pricing and Value. ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7).

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JUNE 1, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Ten Top Tips from the Membership Marketing Benchma. ASAE 2010 Marketing & Membership Conference. ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 27, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). Practical Uses of Social Media for Association Mar. 7 Proven Ways to Grow Your Membership. ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). Branding.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 4, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7). ► July.

Price 40

Price Marketing How To Survey 40

Membership Marketing

OCTOBER 26, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7). ► July.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

NOVEMBER 12, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Non-Dues Revenue. (1). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4). ► April. (4). ► March. (6). ► February. (4). ► January. (3). ► December. (7). 5 months ago.

Social Media 40

Social Media Recruiting Recruitment Marketing 40