Jamie Notter

JUNE 13, 2012

Go online and discover the details behind case studies like Morning Star, Whole Foods, Gore, and others. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). Related Posts.

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Nonprofit Marketing Guide

NOVEMBER 11, 2009

I was one of 10 guest speaker’s in Gail Perry’s 2009 Year-End Fundraising Strategy Telesummit. Idealware has published a nice case study on friend-to-friend fundraising , showing how pre-school staff raised money from friends online rather than hosting yet another fundraising event. Fundraising.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? ► 2009. (69).

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. ► 2009. (53).

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Event Industry News

APRIL 4, 2019

He joined the global executive team in 2009, became president, EMEA in 2011 and was appointed president, international and Vice Chairmanin 2015. Case Study: Desperados – Deep House. Case Study: Jameson Three Things – Global Experiential Platform.

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Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow. Choosing this strategy is obviously very important and critical. Case Studies. Membership.

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GlowGlobally

FEBRUARY 16, 2009

global association strategy, regional planning and local infrastructure to grow your business. Management on the ground that is matrixed (or fully integrated) into international HQ – to drive local efforts in defining market opportunities, create strategy, implementing programs and relationship building. GrowGlobally.org.

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Speaking Engagements. Publications. Happy New Year!

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5).

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. ► 2009. (69). ” 2. Tony Rossell.

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Membership Marketing

DECEMBER 21, 2009

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 8, 2009

Tuesday, December 8, 2009. at Tuesday, December 08, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Improve Response by Testing Email Subject Lines. Please feel free to share them here.

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Membership Marketing

DECEMBER 10, 2009

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

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Membership Marketing

DECEMBER 23, 2009

Wednesday, December 23, 2009. I am not necessarily recommending any of the strategies above. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Speaking Engagements. Speaking Engagements. Publications. Newer Post.

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Membership Marketing

DECEMBER 4, 2009

Friday, December 4, 2009. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. at Friday, December 04, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). growth strategies.

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Membership Marketing

FEBRUARY 5, 2010

I met with many organizations who are looking for help after a distressing 2009. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Post a Comment.

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ► September. (3). Branding.

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). Tony Rossell.

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 Labels: Growth Strategy , Membership Acquisition. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Speaking Engagements. Publications.

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The Hourglass Blog

JUNE 11, 2010

The blogger, Michael Beer , thinks Ludwigs strategy of openness and transparency is rare among senior executives, but will necessarily characterize the leaders of the future. Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. ► 2009. (61).

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Membership Marketing

DECEMBER 13, 2010

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4).

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Membership Marketing

JANUARY 19, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► September. (3). ► August. (2). ► July. (5). ► June. (3). ► May. (4).

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Membership Marketing

JUNE 10, 2010

Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). ► May. (4). ► April. (4).

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Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Awareness.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9).

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Membership Marketing

MAY 3, 2010

What Strategy Leads to Membership Growth? ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ▼ May. (4). The Growing Concern over Membership Value.

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Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5). ► March. (4).

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Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). . ► April. (5). ► March. (4).

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2009. (69). 2009 Benchmarking Survey. (12). Case Study. (9). Cost of Wrong Strategy. (8).

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The Hourglass Blog

AUGUST 28, 2010

As Ive described before, our overall goal is to define an evidence-based model of innovation for the association community, and weve been analyzing several case studies of innovation in the for-profit community to see if those successful models can be adapted for the association world. ► 2009. (61). ► July. (5).

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