What if associations required every staffer to cold-call one member each week just to connect and listen?
Spark Consulting
MAY 22, 2024
I am reupping this post from 2009 with only minor edits, because every word of it remains true. It stifles innovation, because people think “cover your ass” not “come up with and try amazing new idea.” What if EVERY staff member had to talk to members on a regular basis? It’s pointless.
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