article thumbnail

Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. In 2009, the top reason to join was access to specialized information.

article thumbnail

Best of Association Jam: Association Links for November 2009

Wild Apricot

Here are the Top 10 association stories voted up by Association Jam readers in November 2009 — one for each of the topic categories, and one bonus link that came in a close second, just for fun! read more ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of Association Jam: Association Links for December 2009

Wild Apricot

Here, by topic, are the top stories voted up by Association Jam readers for December 2009.( Tags: Associations Non-profit technology Fundraising nptech Marketing Volunteers Google Social networking Non-profit Communications membership websites event managment Membership management social media Association Jam. read more ).

article thumbnail

Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 52
article thumbnail

The Rise (and Fall) of Twitter

Spark Consulting

I recently came upon a series of posts about Twitter from the fall of 2009, starting with Forget the “How” – Worry about the “Why” , reminding readers that if you don’t know why you’re doing something, any amount of effort required for the how is too much.

article thumbnail

Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. One of the major disruptions impacting association membership was the Great Recession in 2009. In either case, what should your membership marketing playbook look like for right now?

article thumbnail

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.