This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here are the Top 10 association stories voted up by Association Jam readers in November 2009 — one for each of the topic categories, and one bonus link that came in a close second, just for fun! read more ).
Here, by topic, are the top stories voted up by Association Jam readers for December 2009.( Tags: Associations Non-profit technology Fundraising nptech Marketing Volunteers Google Social networking Non-profit Communications membership websites event managment Membership management social media Association Jam. read more ).
Results of a detailed evaluation of the 2009 America’s Giving Challenge competition have been released in the “must-read” 2009 AGC Assessment and Reflection Report. The best part? Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach.( read more ).
Facebook and Twitter took over as social media centers in 2009, while MySpace faded fast - but don't count MySpace down and out yet! Tags: Non-profit technology nptech Marketing online community Social networking Facebook Non-profit Communications social media MySpace. In fact, the changes at MySpace have already started.(
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. In 2009, the top reason to join was access to specialized information.
EDT on Saturday, June 13, 2009. Tags: Non-profit technology nptech Marketing Facebook publicity social media. Facebook has just announced that it will be offering custom usernames (“vanity URLs”) for Facebook Profiles and Pages, starting at 12:01 a.m. Directing people to your Facebook page can be as easy as telling them your username.
I recently came upon a series of posts about Twitter from the fall of 2009, starting with Forget the “How” – Worry about the “Why” , reminding readers that if you don’t know why you’re doing something, any amount of effort required for the how is too much.
Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).
In only 75 minutes, attendees will learn about the latest findings on the use of social media, real-world examples of effective social media campaigns and how nonprofits can leverage "word of mouth" marketing techniques on 2009. The free webinar - going live at 2pm EST, Wednesday, 17 December.( read more )
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.
This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.
According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent for operational efficiency, though larger percentages of professionals say theyre exploring it.
Since 2009 the National Road Safety Foundation has used various partners to help support its Drive2Life PSA contest , where teens around the United States are invited to write scripts promoting driver safety. A group supporting driver-ed teachers has developed a curriculum around safe driving, increasing its visibility and credibility.
In December 2009 new Federal Trade Commission (FTC) guidelines on the use of endorsements and testimonials in advertising took effect. The revised guidelines concern blog posts and other social media word-of-mouth marketing. Porter Novelli also recommends that bloggers who work with marketers create a disclosure policy.
For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. One of the major disruptions impacting association membership was the Great Recession in 2009. In either case, what should your membership marketing playbook look like for right now?
I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. If they’re your marketers, your administrative staff (and every member of your staff) are your sales department. Smith is the Director, Inbound Marketing at YourMembership.com.
The last online community software guide for associations came out in 2009. Obviously, the market looks very different now, both on the association side and on the software side. Between the continued curiosity of association executives and growth of software options, the market is ripe for this paper.
This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.
When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. One of the best ways to create relevance is to market relevance. economy is a monumental task. To get there associations will need to adjust their thinking. “I
Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning! Of all the benchmark reports released in the association community each year, this is one of my favorites. Tue 1/30 at 12 p.m. 1 CAE credit. Host: ASAE.
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.
The Marketing Sherpa 2011 Social Marketing Benchmark Report. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. ► 2009. Its only the executive summary, but its still good stuff. Google Analytics.
With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2009. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 22 May 2012. Gone Fishin. Back around June 4! . ► August. (23). ► July. (22).
I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. ► 2009.
Youre putting together a marketing campaign. Labels: Marketing. ► 2009. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 03 July 2012. The Mom Test. You have clarity on your audience and goals. You have a call to action. Share on FriendFeed. No comments: Post a Comment.
Patterson: Nimble AMS has an excellent reputation in the market as a Salesforce solution that is feature-rich and easy to use for association staff. Many Fíonta employees have direct association experience, and Fíonta’s CEO, Mark Patterson, has worked in the association space since 2009.
In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Market Disruption.
Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. ► 2009. Is This Really the Best We Can Do? I just got the latest issue of CEO Update (v. XXI, #537, December 16 and 30, 2011) in the mail. 25 people. 0 people of color.
In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing. Sales & Marketing.
This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ► 2009. Seeking community in associations since 2008. 19 June 2012. But What Do You Want Me To DO? If you aren’t clear about the answer to “what do you want me to DO?” Newer Post.
From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges.
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.
There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. ► 2009. A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy. To fix work, add more conflict. No one makes sense anymore (a funny take on some of my own use of language pet peeves).
And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ► 2009. Think about that: intangible - attributes - reputation. What you think your brand is doesnt matter. What matters is what your audience thinks it is. Share on FriendFeed. No comments: Post a Comment.
” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? ► 2009. ► August. (23). ► July. (22). ► June. (22). ► 2008.
I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza. Cynthia D’Amour has worked with association leaders and staff to get more members involved using a marketing-savvy leadership approach for over 20 years.
In their whitepaper they assert that the association industry’s focus on “member engagement” reached a critical mass around 2009 and has only grown since then, with conference sessions, books, articles, research studies, and whitepapers (like theirs) all talking about engagement. and Elizabeth Weaver Engel, M.A.,
This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. I did the assessment back in 2009, but I’m curious to see if I’d take the test differently (more honestly) and if my strengths change as a result. Jim Yu, Content Marketing Institute ).
kikilitalien About Me I am the host of Association Chat, KiKi L’Italien , CEO of Amplified Growth digital marketing and CMO of Cannonball Projects , a startup based in NY, and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza.io.
Monday, December 7, 2009. December 8, 2009 8:33 AM. December 8, 2009 8:52 AM. December 8, 2009 9:23 AM. December 8, 2009 10:56 AM. In the past, I worked for an association where we had to market the heck out of ourselves to draw dues-paying members. skip to main | skip to sidebar. If theres a new way.
I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7).
Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9).
Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). March 2009 (12).
Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content