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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Ouch, I know.

Revenue 221
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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

Online communities, in the form of discussion boards or online networking sites, have been around for a 15+ years (remember when communities looked like this 2009 video from Microsoft ?), Benefits from the community trickle down to increase satisfaction, revenue, and help grow entire businesses. Increase customer retention and revenue.

eBook 218
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Does the Future of Membership Live at 501 Mission Place?

Reid All About it

501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations. The issue was even the topic of conversation on the first Twitter #assnchat back in May 2009. The “501” in the subject heading caught my eye.

Library 150
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession.

Survey 158
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Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional .

eBook 100
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Time to get in the game. There’s a game being played?

YourMembership

Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. This was particularly true in 2009, when members were faced with unprecedented layoffs, as attorneys in Florida became casualties of the downturn in the state’s economy.

Florida 150