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Email Marketing Stats and Trends for Nonprofits

Nonprofit Marketing Guide

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

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Online Fundraising Stats and Trends for Nonprofits

Nonprofit Marketing Guide

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).

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Membership Marketing: Ten Year Retrospective

Membership Marketing

Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.

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A few online resources that worked for me in 2010

Moving through the Association World

Here are a few online resources that I used in 2010 that improved my productivity and the way my clients did business. Another great tool I began to use in 2010 was MailChimp, www.mailchimp.com. An email marketing tool, MailChimp offers a free account that can be extremely helpful to small associations.

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Get Your Nonprofit Marketing “Mobile Ready”

Nonprofit Marketing Guide

Many of these people are the ones likely who gave for the first time in 2011, accounting for that 37% growth seen from 2010. Kivi’s 2012 Nonprofit Communications Trends Report shows us that respondents website and email marketing constitute the most important communications tools. Messaging is critical. Testing is critical.

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Compare Association Management Software Platforms

GrowthZone

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing. Headquartered in Atlanta, GA.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). For the fifth consecutive year, “ combatting information overload/cutting through the clutter ” has been the no. About the study.