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even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.
A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).
Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy.
The 2011 Nonprofit Communications Trends Report is officially available! Here’s one of the charts from the report, which shows how nonprofits ranked 14 different communications tools. Facebook comes after only websites and email as important communications tools for nonprofits. Love the daily blogging?
Well, you might be half right, but let Jeff take you a little deeper to the root causes – motivation you need to consider when developing your communitystrategy. Oh, you thought you already knew? His reasoning applies to more than only events, think organizations too.
Before communicating with that audience, do all you can to put yourself in their shoes – research, listen and seek advice of those who are like that audience. His litmus test for innovation: “I ask myself whether it feels like it was designed by that kind of institution, within its traditions, values, and personality — its comfort zone.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.
Thursday, August 11, 2011. Association Subculture Reflects on ASAE 2011 in St. August 11, 2011 2:07 PM. August 11, 2011 2:11 PM. August 12, 2011 7:43 AM. August 12, 2011 9:17 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. community.
It’s really easy for nonprofit communicators to get overwhelmed with all of the choices they have to reach out to current and potential supporters. The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. Be Your Own Media Mogul. Does this make sense to you?
In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. read more ).
Think is one of the UK’s leading specialist publishers for membership organisations and since 2011 it has conducted Re:member, a large annual survey of communications leaders in UK professional membership organisations. This is a very interesting and well designed report and I thoroughly recommend reading it.
Tuesday, April 12, 2011. Words Make Worlds - Part 4 - Strategy vs Cultivation. This paper is a MUST READ for anyone interested in innovation in our association community. If we only develop strategy for our landscape once per year we won’t get the results we actually want. Labels: strategy. at 10:31 AM.
we want YOUR predictions for nonprofit communications at your nonprofit in 2011. I am teaching a webinar for the folks at CharityHowTo.com called Online Fundraising Fundamentals-Tools and Strategies for Success. foundations “will likely begin to increase their overall giving modestly in 2011.&#.
August 16, 2011 -- Features Cutting your communications costs is not a long-term strategy for revenue growth or member retention. Smart organizations are consulting with readers and advertisers before integrating their member communications. By Charles Popper
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
Tuesday, July 19, 2011. Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? ▼ 2011. (37). AMR MANAGEMENT SERVICES.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. He holds a diploma in Journalism and Mass Communication from Nkumba University.
Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. This is according to Forbes Magazine in 2011. Communication breaks down.
Monday, July 25, 2011. How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. ▼ 2011. (37).
Recapture your lost community members. Building an integrated communicationsstrategy. On that topic, what is strategy anyway? Labels: Barbara Ehrenreich , blog roundup , communication , Facebook , fundraising , Harvard Business Review , Joe Gerstandt , leadership , online communities , Shelly Alcorn , Social Fish.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
Find out who won Nancy Schwartz’s annual contest for the best taglines in the nonprofit world and register for the 2011 Nonprofit Tagline Report so you have a shot at next year’s contest. Tags: Mixed Links Nonprofit Communications. Speaking of challenges, the results of the 2010 Nonprofit Tagline Awards have been published.
July 2011 -- Marketing & Communication As we head into that time of year when vacations, stifling heat and a relentless stream of "Out of Office Replies" give us a few moments to pause and catch our breath, we present a 10-step guide to marketing professional organizations on the Web. By Association Adviser staff
Wednesday, August 24, 2011. How about communications? August 24, 2011 2:17 PM. August 25, 2011 4:37 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). How about membership?
Sending out really good thank you letters is an incredibly savvy marketing strategy, simply because so many other nonprofits are doing it so badly. 7 Failures to Communicate. I’m also teaching our webinar on the topic, Writing Thank You Notes That Inspire Future Gifts, next week on July 7, 2011. A very easy way.
Monday, September 26, 2011. 6 comments: Jeffrey Cufaude September 26, 2011 8:39 AM It's a great question Eric. Reply Delete Michael Long September 26, 2011 2:55 PM Good question Eric. Reply Delete Eric Lanke September 26, 2011 7:45 PM Good comments all. Reply Delete Eric Lanke September 27, 2011 7:41 PM Thanks, Jody.
Tuesday, December 13, 2011. Labels: communications , community , social media. December 13, 2011 2:37 PM. December 13, 2011 3:03 PM. December 13, 2011 4:48 PM. December 14, 2011 5:31 AM. December 14, 2011 10:57 AM. December 14, 2011 9:42 PM. December 15, 2011 10:09 AM. advocacy.
Wednesday, September 7, 2011. Note, I didnt say increase the frequency of your communications. September 7, 2011 3:24 PM. September 7, 2011 3:33 PM. September 7, 2011 3:40 PM. September 8, 2011 8:07 AM. skip to main | skip to sidebar. Association Management - Simplicity + Volume Might Do the Trick.
Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. Why is communicating with members important? Why is communicating with members important? Mitigate conflict.
February 2011 -- Features Results from 2011Communications Benchmarking Survey. Latest research shows associations aggressively experimenting with new communicationstrategies and platforms, despite small staffs and minimal success metrics. By Hank Berkowitz
Thursday, September 8, 2011. September 11, 2011 6:22 AM. September 23, 2011 7:03 AM. September 23, 2011 7:50 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). Eric Lanke.
We’ve opened up our second annual survey on nonprofit communications trends ( please take it now! ) Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites. One nonprofit communicator said she was excited about “boldly going where no one has gone before. Will you add your voice?
Monday, December 19, 2011. I used the time between Christmas and January 1 to focus on where I wanted to concentrate my efforts in 2011. Labels: strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3).
Develop a fundraising ask strategy. Donors have various preferences when it comes to communication and engagement. A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. Use a multi-channel fundraising approach.
Communication breaks down. Consider the most common pitfalls associations face implementing strategy. They include lack of detailed planning and accountability, unclear expectations and prioritization, and poor communication and coordination. Specifically, SPICE stands for scan, plan, implement, communicate and evaluate.
I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). August 2011 (8).
There’s a lot more to cycling than a novice eye picks up: strategy, history, traditions, unwritten rules, points competitions, specialties, personalities, teamwork, athleticism, grit, courage, heroes and villains. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform.
Thursday, September 22, 2011. September 22, 2011 12:59 PM. That was my Mum's exit strategy - planned to the last detail once she realised she was going to need one. The legacy my Mum left me with is an astute level of self awareness which I feel underpins the courage to have one's own exit strategy. community. (3).
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