Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. I didn’t have a problem with these strategies.

Recruitment 40

Recruitment Recruiting Newsletter Content 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2011. (29). Speaking Engagements.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). Using Social Media to Recruit Staff. Publications.

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Social Media Recruitment Recruiting Marketing 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruitment 100

Recruitment Recruiting Leadership Revenue 100

Associations Now

OCTOBER 8, 2015

There is a bit of good news for charities: Recovery from recent economic instability continues, with donor-retention rates improving 4 points from a 10-year low of 39 percent in 2011-12; gift-retention rates improved to 47 percent, a seven-point increase from 2011-12.

Recruiting 40

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GlowGlobally

OCTOBER 14, 2012

The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. In 2011, through the partnership between the association and MCI Middle East : Over 6,500 customers are served via calls and email inquiries.

Marketing 60

Marketing Strategy Social Media Certificate 60

Eric Lanke

OCTOBER 24, 2016

As part of that adoption, they wrote their own Governance Policy, which attempted to spell out, as clearly as possible, the differing roles between the Board and the staff executive when it came to strategy and execution. These ideas were first written down and approved in October 2011. Tactical responsibility is delegated to the CEO.

Technology 100

Technology Examples Strategy Cost 100

Spark Consulting

MARCH 6, 2014

PH: ASAE also conducted a subsequent study based on The Decision to Join in late 2011, and it confirmed a number of critical elements originally reported in DTJ and DTV, namely that younger generations are joining and participating, that members are pro-social, and that they generally prefer adhoc roles.

millennials 150

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Jamie Notter

JULY 18, 2011

Posted July 18, 2011. July 18, 2011 at 12:04 pm. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). August 2011 (8). July 2011 (7). June 2011 (7). May 2011 (6). April 2011 (3). March 2011 (4). February 2011 (2). January 2011 (4).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

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Recruitment Recruiting Marketing Price 40

Association Adviser

OCTOBER 25, 2017

Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Revenue 87

Revenue Course Survey Communications 87

Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. December 2011 (7). November 2011 (6).

Social Media 70

Social Media Leadership Innovation Recruiting 70

Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy.

Strategy 40

Strategy Marketing How To Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011.

Strategy 40

Strategy Marketing Price Survey 40

Eric Lanke

MARCH 19, 2012

Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies. ► 2011. (25). Labels: Member Engagement. 2 comments: Ann Massie Nelson March 19, 2012 9:46 AM Thanks, Eric. I look forward to reading about the evolution of your group. Innovation Circle on Member Engagement.

Member Engagement 100

Member Engagement Innovation Proposal Committee 100

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? One way is by adopting an effective subscription strategy that make it easier for members to stay members. in 2011 according to a 2018 survey by McKinsey & Company. It’s always on the minds of associations. Here’s one way.

Recruitment 81

Recruitment Recruiting Products Survey 81

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. Labels: Membership Recruitment. November 15, 2011 2:05 PM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5).

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Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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Case Study Recruiting Recruitment Revenue 52

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. At face value, Kaiser’s perspective calls into question the worth of nonmember-focused efforts like exit surveys, market analysis, or even recruitment in general.

Recruitment 70

Recruitment Recruiting Sample Discount 70

AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ► 2011. (37). c) AMR Management Services 2011.

Kentucky 64

Kentucky Library Analysis Recruitment 64

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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AMR Management Services

JULY 18, 2011

Monday, July 18, 2011. Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. ▼ 2011. (37). How to Create a Content Marketing Strategy. c) AMR Management Services 2011. CONTRIBUTORS. AMR MANAGEMENT SERVICES. ► April. (2).

Library 64

Library Kentucky Analysis Content 64

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. January 3, 2011 11:58 AM. Speaking Engagements. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Almost half of respondents rely on a one-size-fits-all strategy. It’s also great for recruitment!

Revenue 83

Revenue Survey Communications Newsletter 83

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

Marketing 40

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Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. January 5, 2011 5:16 PM.

Marketing 40

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Tony Rossell. Newer Post.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). Publications.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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ISAE

OCTOBER 31, 2023

Ultimately, all of these benefits contribute to member retention and recruitment. Tailor Your Strategy to Member Communication Preferences Depending on the type of organization you represent, your members could have similar or vastly different communication preferences. Let’s explore our top tips for mastering member communication.

Communications 52

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. It’s a modern strategy based on two assumptions. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. at Monday, February 21, 2011. Labels: Growth Strategy , Quotes. February 22, 2011 6:48 AM. Publications.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruitment Recruiting Price 40