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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?

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Shaking Up Patterns

Jamie Notter

Posted January 31, 2012. This weekend I taught a three-hour session on Systems to students in Georgetown’s Organization Development and Change Leadership Certificate program. February 1, 2012 at 4:10 pm. Previous post: Humanize and the Millennial Generation. July 2012 (9). June 2012 (7). May 2012 (7).

System 70
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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Putting Purpose into Practice.

Revenue 75
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Association 141+: Working in the Association World - Love It.

Association 141+

Providing opportunities for engineers to meet to work on new green initiatives, continuing education so that regulators produce safer pharmaceuticals, certification so that companies know their new employees have the knowledge to do their job safely and well - association help with all of this and more. ► 2012. (9). Blog Archive.

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Association 141+: Guest Appearances

Association 141+

Monday, January 30, 2012. 5 Tips to Keep Your Association Website on the Curve in 2012 - On the AssociationTech Blog - As 2012 ramps up there are a number of articles that have come out describing steps to take to make sure that your website stays forward looking. ▼ 2012. (9). Association 141+. Guest Appearances.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. Belonging is more important than status, which they see as a Millennial value. Promote your practical skills-based credential programs that award digital badges, microcredentials, and certificates. Gen Z has never known a world without the internet.

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You’re Never Too Old to Learn Something New

Association Adviser

That may not seem surprising, but consider as recently as 2012, career/professional development was barely in the top 5. ” ASHHRA is expanding its certification programs and leveraging technology to help members “learn, connect and build their own careers,” Rose said. What’s driving that trend? Show me that benefit.”.