article thumbnail

Revenue Numbers Aren't Strategy

YourMembership

April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Revenue 150
article thumbnail

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Corporate Responsibility.

Revenue 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reads of the Week: November 2, 2012

Reid All About it

Mathew Ingram at GigaOm says “the New York Times is clearly something of a bellwether — and in particular, a sign of whether paywalls can (or can’t) make up for the ongoing dramatic decline in advertising revenue. VIN has “a growing membership of 44,000 and revenues upwards of 30 million.” How do they do it?

New York 150
article thumbnail

Association Subculture: Times Like These - My 5 Terms for 2012

Association Subculture

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

article thumbnail

Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012

Association Adviser

Last month’s Association Adviser eNews reader poll indicated yes, with nearly half of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets. Are associations more than dues gathering organizations? By Association Adviser staff

Revenue 60
article thumbnail

Happy New Year

Association Leaders

So, here are some of my business and personal goals for 2012: 1. Increase total company revenues by 10% through new customer acquisition. What are some of your business and personal goals for 2012? While I think it’s important to measure past performance, you can’t get very far ahead by looking backward.

Revenue 150
article thumbnail

Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

05 April 2012. "My Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ▼ 2012.