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Revenue Numbers Aren't Strategy

YourMembership

April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Corporate Responsibility.

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Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012

Association Adviser

Last month’s Association Adviser eNews reader poll indicated yes, with nearly half of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets. Are associations more than dues gathering organizations? By Association Adviser staff

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Happy New Year

Association Leaders

So, here are some of my business and personal goals for 2012: 1. Increase total company revenues by 10% through new customer acquisition. What are some of your business and personal goals for 2012? While I think it’s important to measure past performance, you can’t get very far ahead by looking backward.

Revenue 150
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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Here’s some tips on how you can do the same.

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

05 April 2012. "My Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ▼ 2012.

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What’s Scary about 2012: A Sneak Peek

Nonprofit Marketing Guide

Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators , according to the early results of our second annual nonprofit communications trends survey. Now let’s take a quick look at what nonprofits find scary about 2012. Please add your perspective now! ). Take the Survey Now.