Remove 2013 Remove Communications Remove Recruiting
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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. Recruit Top Human Capital. Frequently asked questions. Video tutorials.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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The Folly of Suppressing Overhead

Eric Lanke

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it? Direct mail.

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2013 Membership Marketing Observations

Membership Marketing

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI.

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Feeling the Burn(out)

Higher Logic

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers.

Maine 120
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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60