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One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog. Mario Aguilar at Gizmodo explains how it works.
Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Now, for those who did not register in time, you can get a preview of what nonprofits will be doing with their communications in 2013. View this webinar now.
Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. and mobile platforms, and more on visual and audio communications. “It But you can’t just say to your staff, “Yeah, good idea, start doing social media.”
If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.
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Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report . So far, nonprofit communicators have identified these challenges as their top five for 2013: Lack of time to produce quality content. Lack of clear strategy. Lack of budget for direct expenses.
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. Your community is a place where you can be open and honest with donors, boosting their trust.
What if… The first step to answering the “what ifs” is to attend ORGRPO 2013 , said Donna Oser, founder of Vital Associations, and chair of the ORGPRO Task Force. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. What if they thought out of the box a bit more?
Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Data, AI and value propositions. More info/register. More info/register.
If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. Their most (and least) important communications channels. How often email and direct mail communications will be sent.
I just finished presenting a webinar for our All-Access Pass Holders on 13 changes to make in 2013. Happy 2013! 13 Nonprofit Marketing Changes to Make in 2013 from Kivi Leroux Miller. I’m sharing most of the deck with you here. Love the daily blogging?
As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We asked, “Which social media sites will be most important to your communicationsstrategy in 2013? Take the survey now and you can request a free copy of the final report in January.
Without the right person running your community, it may not be successful. Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Community management services. And older generations?
How to Communicate After a Train Wreck. Developing a Successful Student Membership Strategy. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. Bill Rosenthal.
AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. November 6-8, 2013. Visit Us at These Industry Events. Hosted by the Virginia Bankers Association.
Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. In fact, when applied to any association’s annual education strategy, these simple but effective tactics can substantively redefine how success is measured. And the report is equally valuable to suppliers. Okemos, MI. Atlanta, GA.
October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates.
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.
Interested in other productivity ideas for 2013? Here are few other posts from earlier today that you might like: From Katya: Three Powerful Ways to Do a Better Job in 2013. From Hubspot: Five Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy. From ScoutieGirl: Make 2013 Your Best Year Yet.
Dan Berger became CEO of the National Association of Federally-Insured Credit Unions in 2013, his primary goal was simple: Get out of the office. “I So we had to not only maintain our value proposition but better communicate it and then improve on it.”. It also means effectively communicating meaningful trends to members.
There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.
There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.
I’ve opened the application process for the third session of the program, which will take place January – June 2013. Finding the Right Personality for Your Communications. Mapping Out Your Content Strategy. Once these ten spots are filled, that’s it until July 2013. Building Your Marketing Team.
This is good news for associations who rely on email to communicate with members. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. August 3-6, 2013. Eight Pinterest Boards Worth Creating For Your Business. ASAE Annual Meeting & Expo.
Do the publishing experiences of the associations in this article reflect your association’s member communications? May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Visit Us at These Important Industry Events. Features'
Before you jump in and start making your list for 2013, take the time to make a list of realizations—those foundational reality points that will help you plan for a successful new year. 3 Ways Associations Can Live Dangerously in 2013. What if 2013 was the year of living dangerously for associations? January 18 – 21, 2013.
July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Visit Us at These Important Industry Events.
” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Michelle Mazur.
October 1-3, 2013. November 7-9, 2013. November 14, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Visit Us at These Industry Events. NRWA 16th Annual Conference (H2O-XPO). Tallahassee Society of Association Executives Education Symposium & Expo.
The highlight is the article about the social media strategy at the Colorado Oil and Gas Association. It’s really a shift from an old-school style of communication to really embracing the social media world that we live in now.”. The magazine for association executives, Associations Now , has another great issue this month (Feb.
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If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communicationsstrategy? — Karen Zapp (@KarenZapp) April 18, 2013. — Karen Zapp (@KarenZapp) April 18, 2013. Timing is key in developing strategy.
That’s why an effective launch strategy is so critical for an organization. In 2013, every launch should have a social media component. Whether it’s posting your announcement on Twitter or notifying contacts via LinkedIn, don’t leave out this critical component to your communicationsstrategy. 3) Be social.
Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.
Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Best of the Web events'
We usually send out new articles like these via our weekly e-newsletter , so if you see lots of articles here that you like but missed, subscribe to the e-newsletter so you won’t miss what we share in 2013. Mapping Out Your Big Picture Communications Timeline. F ive Goals for a Nonprofit CommunicationsStrategy.
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So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. You must then communicate and share this content with others. Online community. Content treasurers may take many forms.
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”.
Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. The groups with above average growth have often also used aggressive pricing strategies to bring in new members. The ability to track and analyze is more important than ever.
Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.
What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? If your company or business doesn’t have a social-media strategy, it better get one. You may think that these cases are irrelevant.
Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers.
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