Reid All About it

MARCH 1, 2013

I read far too much good stuff this week, so here’s a quick list of other useful and interesting reads: Microsoft, damn them, is limiting Office 2013 installations to one per computer, meaning, if your computer crashes or you have to reformat, you’re SOL. She writes: . “As Digital Trends ). I love Waze.

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North Carolina Social Media Survey DC 150

Reid All About it

APRIL 19, 2013

Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?

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Boston Raleigh Maryland Content 150

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Wichita Social Media Kansas Content 150

Association Subculture

DECEMBER 26, 2013

Before I launch into 2014, lets take a look back at our most popular posts from 2013. D) Coming in at Number 5 - Good News for Association Education Courtesy of Generation X - Turns out the first generation of lifelong learners is leading the charge for adult education and associations have new markets to tap into for life.

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Video Education Marketing How To 100

Reid All About it

FEBRUARY 21, 2013

With silos…Social media starts in a silo, usually in the marketing or PR department. Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. Tagged: Content Marketing. Sound familiar? Give it a try!

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North Carolina Raleigh Social Media Content 150

Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Social Media Colorado New York Analysis 150

Reid All About it

FEBRUARY 1, 2013

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

Social Media 150

Social Media Content Innovation Leadership 150

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”

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Social Media Content Marketing America 150

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. It is happening again,” says Augie Ray.

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Social Media Revenue Content Marketing 150

Reid All About it

MARCH 7, 2013

I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . Tagged: Association , Content Marketing , Marketing , Web and Social Media , Website , Writing & Blogging. Happy Friday!

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Social Media Colorado Content Marketing 150

Wild Apricot

APRIL 25, 2013

Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more. nonprofit webinar'

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Recruitment Recruiting Strategy Marketing 150

Reid All About it

MARCH 29, 2013

Tagged: Content Marketing , Digital Media , Web and Social Media , Website. I’m sad the French are becoming less French, i.e., drinking less wine. Hugh Schofield, BBC News ). Happy Friday! Photo by Quinn Dombrowski (CC license). .

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millennials Social Media Content Innovation 150

Spark Consulting

DECEMBER 13, 2022

Original Post (2013). Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Original Post (2013). Original Post (2013). Original Post (2013). Original Post (2013). Why Is Membership the Only Relationship? Updated Post (2022). Membership 101: Effective Renewal Cycles.

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Tips Survey Marketing Industry 39

Reid All About it

APRIL 26, 2013

But will there be enough market demand for these over-sized homes? Between 1990 and 2010, builders met the Boomer demand for big, large-lot single-family homes. Later this decade, the “great senior sell-off” will begin as Boomers downsize. Nope, says Arthur C. Nelson, director of the Metropolitan Research Center at the University of Utah.

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Social Media Utah Colorado New York 150

Reid All About it

MARCH 22, 2013

For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. The buzz on the web this week has been about another company manifesto, employee handbook, “diary of dreams ,” this time from HubSpot, and it’s a real good one. We want to do business with companies whose culture we respect and admire.

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NJ Handbook Sample Content 150

Principled Innovation

JUNE 3, 2013

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

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Washington Innovation DC Resources 100

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Marketing Pennsylvania Social Media Content 184

Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.

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Guidelines Innovation Member Engagement Video 100

Aaron Wolowiec

JUNE 18, 2013

From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. Shana Killips, CMP, is a sales and marketing professional with a commitment to loyalty, community and balance.

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Michigan Member Engagement Conference Tips 100

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. It's focus on the new year week! My favorite? SED: Serendipity, Empathy, Discovery. My favorite?

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Social Media Communications Marketing Innovation 150

Thanks For Playing

JANUARY 16, 2013

KiKi L'Italien encourages us to live dangerously in 2013. Jeff Hurt identifies conference trends to watch for 2013. Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Bold" marketing predictions for 2013.

millennials 150

millennials Leadership Tips Marketing 150

Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Big data’ is set to become the big thing for marketeers. Marketing professionals have increasingly become focused on conversion rates on website pages. Are you ready?

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Social Media Content Marketing Report 100

Thanks For Playing

JANUARY 2, 2013

Five important fixes for your 2013 content marketing efforts. Five trends to IGNORE in 2013. Short list this week - lots of writers were off for the holiday. Tips for networking in the real world (these work, trust). Does "Big Data" just equal " data models behaving badly "? What do you think? Want to be more productive?

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Products Tips Content Marketing 150

Thanks For Playing

DECEMBER 26, 2012

Leadership " moments " to strive for in 2013. Associations Now takes on what's in and out for 2013. Twelve different ways to use Evernote in 2013. Marketing metrics you should NOT measure in 2013. Social media manager moved on? I think these are all important goals for leaders. Want to be an entrepreneur?

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Social Media Leadership Marketing How To 150

Spark Consulting

MARCH 29, 2022

Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). One: I was clearly ON FIRE in 2013 and 2014. Five Ways NOT to Brainstorm (2014). Membership 101: Exit Surveys (2018).

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Tips Survey Marketing Technology 150

Spark Consulting

JANUARY 8, 2014

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

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Social Media Case Study Innovation Leadership 150

Spark Consulting

OCTOBER 31, 2013

Another great Slideshare presentation from Hubspot, schooling us on unsucking our websites: 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software. A few thoughts: It’s 2013. cool technology marketing presentations HubSpot' Get your mobile “grade” here.

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Software Technology Marketing 150

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

Social Media 150

Social Media Review Innovation Leadership 150

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

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Social Media Innovation Review Technology 150

Spark Consulting

DECEMBER 27, 2013

Top 5 posts on the Spark blog in 2013: Is It Time for a New Model of Membership? Membership Marketing on a Shoestring Budget. Must be that time of year! Why Is Membership the Only Relationship? Do You Know How to Be a Member? Association Alumni Networks. Notice a theme? Four of them are about relationship, connection, and engagement.

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Marketing How To 150

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Thanks For Playing

DECEMBER 12, 2012

The year end lists are already starting, and this is a good kick off: epic marketing failures. Freelancing and the "learning economy" (article also has a link to a great piece about " the new middle class poverty ," which you should also check out) Want to be a success in social marketing? Conflict is healthy. Ideal presentation time?

Social Media 150

Social Media Class Price Tips 150

Virtual

SEPTEMBER 26, 2013

In 2013, no promotional strategy would be complete without a social media component. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help. Google News will display a press release on Business Wire the same way it does for traditional publications.

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Press Release Marketing Social Media New York 100

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

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Conference Social Media Innovation Content 60

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

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Software Industry Strategy Social Media 317

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. Taking your members along with you. The starting point.

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