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Kivi goes on to say, “If your choice is between more staff and this kind of technology, seriously think about the technology over the additional staff.” By wisely leveraging technology, your organization can go so much further than you can imagine. We’ll all know once Digital Now’s Technology Leadership Survey is released.
Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Rebranding. Out: Aging brands. In: New names, fresh logos. Conferences.
Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center.
Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”
Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? New technology is coming. He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter.
With silos…Social media starts in a silo, usually in the marketing or PR department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.” Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar. Sound familiar?
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.
Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.” Ok, maybe me.
It usually introduces me to well-written posts that I might have missed during the week, usually about the intersection of life and technology. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. The Verge publishes The Best Writing of the Week on Sundays. Reads of the Week. Hugh Schofield, BBC News ).
Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.
Ray van Hilst at Vanguard Technology says, “ Say NO to stock photography for association websites.” For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. The problem in media is that we are not built for that. We are built to serve the masses.”. Good stuff.
Visionteractive is a bunch of brilliant minds, harnessing technology to turn the event platform onto a telling new marketing channel Launched in 2013, based in Istanbul but established in five countries, and counting, Red Bull, Microsoft, Vodafone, Mercedes-Benz and LG are among the company’s clients.
image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.
Organisers of the Event Technology Awards have announced that entries to the 2019 edition will open at midday on Monday 1 st April 2019 and will close at midnight on 31 st May. The Event Technology Awards 2019 will feature a revised list of 30 categories which will also see the return of the Outstanding Contribution to Event Technology.
I’ve done some cleanup of those old posts, removing my Cool Technology posts (does anyone really still want to read about whatever tech was new 15 years ago? Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013). 10 Tips for Creating an Effective Marketing Piece (2013).
Another great Slideshare presentation from Hubspot, schooling us on unsucking our websites: 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software. A few thoughts: It’s 2013. cool technologymarketing presentations HubSpot' Get your mobile “grade” here.
The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?
Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.
How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Simon’s current role: Director, Membership and Community at the International Society for Technology in Education (ISTE). Follow Shana on LinkedIn. Jason Schofield.
Content marketing: how often? Subtext, have we become too dependent on technology? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time.
Content marketing: how often? Subtext, have we become too dependent on technology? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time.
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off.
Membership Marketing Blog. New England Society of Association Executives Technology Conference. ASAE Technology Conference & Expo. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events.
October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates. Association Executive Exchange.
In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.
AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events. Association Executive Exchange.
The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. I believe this is because the internet and evolutions of technology have created new desirable skill sets sought after by employers that you do not necessarily need a four-year college degree to acquire. .
With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Kelly Donovan, Naylor. The need for more membership options.
You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).
Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?
I didn’t go to ASAE’s Technology Conference this week because I was too busy and too cheap, but I almost felt like I was there – minus the hugs, good conversation and drinks. She discusses the many ways that content marketing transforms a company and its culture. . Many of us will resolve to develop new habits in 2013.
I was wondering if you might have any recommendations about conferences focusing on communications/marketing/PR for nonprofits. Nonprofit marketing and communications is a relatively young discipline, so we don’t really have a great conference created just for us. The next one is in San Diego, April 7-9, 2013.
Event lead capture solution startup secures next round of investment and global deal with market leading technology corporation. After launching their customisable data capture app and event dashboard in 2013, the company […].
During the event, association and event professionals had the opportunity to learn about the latest technological innovations designed for their industries. Throughout the membership journey, you can work with your team and your technology to keep your members active and engaged to keep them committed. Continue reading to learn more.
percent in 2013, with a total of 25.4 Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. 25 by the Bureau of Labor Statistics.
Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. 10) What Not to Do With Your Online Presence in 2013 by Tara Banda. Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right?
As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Alison Church, Marketing Director at Easyfairs UK & Global.
We’re helping NTEN.org conduct research about nonprofit technology budgets and practices. We also need more nonprofits to take the 2013 Nonprofit Communications Trends survey. Online Marketing and Fundraising. Happy Friday, everyone! Time for Mixed Links. Take the survey now.
Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.
You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.
You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.
This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.
Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate , the global leaders in B2B demand orchestration, in a deal worth $34 million USD. . Accounting for the largest area of B2B marketing spend at 18% , face-to-face events have become the No.
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