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Reads of the Week: March 1, 2013

Reid All About it

Kivi goes on to say, “If your choice is between more staff and this kind of technology, seriously think about the technology over the additional staff.” By wisely leveraging technology, your organization can go so much further than you can imagine. We’ll all know once Digital Now’s Technology Leadership Survey is released.

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That’s so…2013

Aaron Wolowiec

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Rebranding. Out: Aging brands. In: New names, fresh logos. Conferences.

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Reads of the Week: April 12, 2013

Reid All About it

Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center.

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Reads of the Week: February 1, 2013

Reid All About it

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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Reads of the Week: February 15, 2013

Reid All About it

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? New technology is coming. He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter.

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Reads of the Week: February 22, 2013

Reid All About it

With silos…Social media starts in a silo, usually in the marketing or PR department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.” Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar. Sound familiar?

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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.