Spark Consulting

MARCH 6, 2014

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

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millennials Certificate Committee Project 150

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

Report 40

Report Marketing Survey Recruiting 40

Potomac Core

MARCH 4, 2019

Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Starting in 2013, the workforce shortage topic continually appeared in ISA’s research. Lori Anderson. Matt Rowan.

Industry 144

Industry Team Products Report 144

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. Let us know in the comments.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

OCTOBER 8, 2015

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. At the end of the day, FEP recommends three interconnected strategies that fundraising teams should deploy : Allocate budget increases to fundraising categories, according to perceived need.

Recruiting 40

Recruiting Recruitment Survey Discount 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Many associations operate under the strategy that more members is good. So, they establish policies, pricing and promotion designed to keep recruiting new members. Staff drive other associations.

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System Social Media Content Cost 40

Associations Now

FEBRUARY 25, 2020

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. Con: Groupthink.

Team 60

Team Marketing California Survey 60

Associations Now

JULY 30, 2014

The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

Recruiting 40

Recruiting Recruitment Survey Report 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

DECEMBER 6, 2013

How your brand-engagement strategy translates to your employee-satisfaction techniques. — Tammi Tatro (@TammiTatro) December 6, 2013. — Tammi Tatro (@TammiTatro) December 6, 2013. What strategies apply to both your employee and member engagement? (ht — Maddie Grant (@maddiegrant) December 6, 2013.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Associations Now

MARCH 17, 2014

Of the more than 400 groups surveyed, 46 percent reported increased hiring in 2013, the highest total in the last five years. Despite the positive hiring data, Morton said findings from the recruitment and retention portion of the survey provide cause for concern.

Survey 40

Survey Recruiting Recruitment Resources 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. — edUi conference (@eduiconf) September 13, 2013. With a GPS in everyone’s pocket, locations are influencing marketing and recruitment strategies geared to a new generation of interactive customers. More details in today’s Social Media Roundup: Ripens with age.

Social Media 40

Social Media Recruiting Recruitment Project 40

Membership Marketing

APRIL 17, 2013

With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruiting 28

Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. The details, and more, in today’s Social Media Roundup: Where’s Waldo?

Social Media 40

Social Media Case Study California Recruiting 40

Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Take some advice from the Association of Donor Recruitment Professionals. The results: Over the course of three days, nearly 600 photos were shared. Hold a Contest.

Iowa 40

Iowa Boston Course Video 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. If your association has gathered this info about your members, how have you used it to adjust your recruitment and renewal strategies?

Team 40

Team Recruiting Recruitment Report 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Price Recruiting Recruitment 40

Associations Now

JULY 1, 2016

But the strategy has some critics questioning whether the benefits are worth the cost to free speech. For example, CEP argues that YouTube videos created by cleric Anwar al-Awlaki were behind multiple terror attacks, including the 2013 Boston Marathon bombing and the 2015 San Bernardino attack. IS it Censorship?

Boston 44

Boston Social Media Video Technology 44

Associations Now

MARCH 7, 2014

We can see their general strategy and outlook, which is when things turn down, pull in, and when things expand, look around and see how it’s affecting your members, re-strategize, [and realize that]now’s the time to come up with new programs.”. “We

Recruiting 40

Recruiting Recruitment Report Resources 40

Velvet Chainsaw

OCTOBER 6, 2014

Alarming Learning Budget Data Several data points from the Association for Talent Development’s (ATD) 2013 State of the Industry report puts Masie’s comments into context: The average direct expense per employee per year for professional development is $1,195 (down from $1,600 in 2005). 61% of learning expenses are spent internally.

Conference 40

Conference Certificate Education Discount 40

Associations Now

SEPTEMBER 14, 2016

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement.

Committee 40

Committee Recruiting Recruitment California 40

Associations Now

AUGUST 7, 2014

Read: “ Growth Strategy: Do You Know How to Grow? Session: “Recruit Top Talent in an Evolving Marketplace,” 9 a.m. Read: “ Recruiting Top Talent to Associations Requires a New View on Hiring ,” by Jim Zaniello, asaecenter.org, August 4*. Master Mind. Express Learning.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60

Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. That difference was a major influence that led the Society of Cable Telecommunications Engineers to evolve its membership strategy a few years ago toward deeper engagement with top decision makers. Recruiting them took on a new style, as well.

Discount 40

Discount Revenue Recruiting Recruitment 40

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

New York City 40

New York City Social Media New York Video 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Click to see full infographic. 93% of employees think social CEOs are better equipped to handle a crisis. Want some more examples and tips?

Social Media 28

Social Media Case Study Recruiting Recruitment 28

Association Adviser

MAY 14, 2013

. “Mobile tools and mobile apps for members are also big investments.The world is becoming more digital and organizations are forced to define a digital strategy to include mobile technology.” ” Marcus Underwood, Naylor’s vice president of online media, said video content is now easier than ever to create.

Technology 60

Technology Video Social Media Georgia 60

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis. for five hours.

Tips 28

Tips Wichita Case Study Kansas 28

Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Well now they can.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

JULY 29, 2015

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. You just need the analytical power to go looking for it.

Marketing 40

Marketing Milwaukee Survey Analysis 40

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. It’s actually a specific type of content within an organization’s overall content marketing strategy. Dove provided the original branded content approach in 2013, which remains a quintessential example today.

Content 52

Content Video Social Media Education 52