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The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Only 25% of associations have a content strategy. She provides nine steps to creating a content strategy that will work for any organization, not only associations.
This week he answers the question: what kind of content strategy drives community engagement ? Good news, fellow association geeks: Ben Martin, CAE is blogging again! Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog. Digital Trends ). I love Waze.
Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. To give you a taste, here are a few digitalNOW posts and resources.
Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more. nonprofit webinar'
An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.
Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” This is what we will all come to expect – responsive and personalized.
2013 is the year when association leaders will need to get serious about transformation. In 2013, I want to challenge association leaders to prepare for the vast serendipity that lives all around them, experience genuine empathy and embrace new possibilities of discovery.
Sales has been having these conversations face-to-face for decades, so who better to tap as a resource to inform your content marketing strategy and tactics?” Mark Sherbin at the Content Marketing Institute writes, “Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst.
If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.
I find it remarkable that it is February 2013, and I am still reading magazine articles advising associations to create strategic plans every five or six years, and encouraging leaders to review those plans just once a year. Technology is a game-changing force that has forever redefined the work of strategy for associations.
16, 2013 – Did another year just pass us by? – ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” Various thought leaders, from a wide variety of perspectives, have been assembled to share tangible strategies for dealing with this new environment.
What if… The first step to answering the “what ifs” is to attend ORGRPO 2013 , said Donna Oser, founder of Vital Associations, and chair of the ORGPRO Task Force. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. What if they thought out of the box a bit more?
Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.
In fact, when applied to any association’s annual education strategy, these simple but effective tactics can substantively redefine how success is measured. Additionally, I’ll be speaking about the five key recommendations precipitating from this research throughout 2013. And the report is equally valuable to suppliers. Okemos, MI.
I have been in the community platform space since 2013 and in that time, I have seen and learnt a lot. The post Three Key Warnings When Buying Community Software appeared first on Higher Logic.
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. The bad news is that fundraising is getting tougher.
Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Four in ten seniors now own smartphones, a number that’s doubled since 2013, according to Pew Research Center. That number comes from back in 2013.
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Years of breathless articles about how social media was going to change the world played a role in pushing SEO to the sidelines, but it also had real shortcomings: Breaking news is a tough battle to win on search engines, and content strategies take months to prove their weight.
Dan Berger became CEO of the National Association of Federally-Insured Credit Unions in 2013, his primary goal was simple: Get out of the office. “I The post A One-on-One Growth Strategy appeared first on Associations Now. The secret? A lot of face time. You have to keep communicating.”.
While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Data, AI and value propositions. More info/register. . More info/register.
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
The 2013 Social Media Marketing Report is out. John Haydon shares strategies to help you boost social sharing among your audiences. Shelly Alcorn gives us associations in five seconds (in other words, K.I.S.S.). Among the top 10 findings? Jamie Notter asks: is presenteeism an artifact of sit-ins? Are women more ethical?
The Connection Between Strategy and Operations. Interestingly, it’s a follow-up post to one I wrote about “ transient strategy ,” and I thought the first post was better! I’m glad it was popular, though, because it was one of those rants that I just HAD to write, so I’m glad it resonated with people.
It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.
May 2, 2013. In a recent post on ASAE’s listserv, a member relations manager asked “if anyone has strategies to get their chapters/Sections/SIGs to hit their deadlines. I know that they are all volunteers, but when it comes time when budgets are due, election slates, etc, etc - we are constantly chasing after them.
Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 10) What Not to Do With Your Online Presence in 2013 by Tara Banda. But just in case you need some help, here’s a list of 10 do’s and 10 don’ts to keep your online presence on the right track in 2013.
In early January, I wrote a post on six serious ideas for 2013 that included the concept of SED, which is short for serendipity, empathy and discovery. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email.
Separately, you will also learn why SLAS chose to pursue a more deliberate market research analysis in Europe to build their market entry strategy through education. Find out how SLAS have navigated their international expansion with local expertise, and their takeaways from each market entry strategy and implementation.
At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.
The highlight is the article about the social media strategy at the Colorado Oil and Gas Association. The magazine for association executives, Associations Now , has another great issue this month (Feb. The campaign is called “My Energy Truth” and it uses videos, Twitter, Facebook, and even Pinterest.
That’s why an effective launch strategy is so critical for an organization. In 2013, every launch should have a social media component. Whether it’s posting your announcement on Twitter or notifying contacts via LinkedIn, don’t leave out this critical component to your communications strategy. 3) Be social.
Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013. The report also found that 31 percent of the surveyed associations saw a decline in membership in 2013.
In 2013, three economists published a research paper called The Great Reversal in the Demand for Skill and Cognitive Tasks. in January 2013. The Ebbs and Flows for Highly Skilled & Cognitive Task-Based Occupations. The authors’ hopes were to prove the causes behind the extremely high unemployment rate, which was at 7.9%
With demands continuing to increase and the funding landscape changing, many organizations need new strategies to ensure long-term success. Nonprofits need to come up with alternative funding models and strategies, said Kerry Sullivan, president of the Bank of America Charitable Foundation, an NFF survey sponsor.
Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. I believe this is because the internet and evolutions of technology have created new desirable skill sets sought after by employers that you do not necessarily need a four-year college degree to acquire. . From College Decline.
The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Staff questions about the new work layout were fielded.
percent for organizations with more aggressive, growth-oriented strategies. Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. percent to 13.5 percent, exceeding historical expectations.
This whitepaper makes several recommendations to help associations review their strategy and ready themselves to become a leading voice in changing the way we provide continuing education, professional development, and certification to professional learners.
Since 2013, FFTF has provided more than 52,000 indigenous people with access to clean drinking water, has helped 1,800 people out of slavery and into freedom, and has acquired more than 3,000 acres of land for indigenous tribes. Wren is a champion MMA fighter who founded the non-profit Fight For The Forgotten (FFTF).
4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. So consider sending press releases targeted toward inclusion in the online news sites your members and prospects visit.
One of the new people I'm trying out in 2013 is Dorie Clark on the HBR Blog Network. She is a strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. It's still early in our relationship, but so far, I'm liking much of what I'm reading.
Launched in 2013 and expanded to two days this year, Event Tech Live has a database of more than 6,000 buyers, big and small. The post New research puts event venue Wi-Fi strategy under the spotlight appeared first on Event Industry News.
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