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Reads of the Week: March 1, 2013

Reid All About it

This week he answers the question: what kind of content strategy drives community engagement ? Good news, fellow association geeks: Ben Martin, CAE is blogging again! Ben’s a master of online community management and is now sharing his wisdom on his Online Community Results blog. Digital Trends ). I love Waze.

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Reads of the Week: April 12, 2013

Reid All About it

Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. To give you a taste, here are a few digitalNOW posts and resources.

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33 Free Nonprofit Webinars for May 2013

Wild Apricot

Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more. nonprofit webinar'

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Help Your Members Find the Signal in the Noise

Spark Consulting

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

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Reads of the Week: February 15, 2013

Reid All About it

Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” This is what we will all come to expect – responsive and personalized.

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Six serious ideas for 2013

Principled Innovation

2013 is the year when association leaders will need to get serious about transformation. In 2013, I want to challenge association leaders to prepare for the vast serendipity that lives all around them, experience genuine empathy and embrace new possibilities of discovery.

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Reads of the Week: February 22, 2013

Reid All About it

Sales has been having these conversations face-to-face for decades, so who better to tap as a resource to inform your content marketing strategy and tactics?” Mark Sherbin at the Content Marketing Institute writes, “Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst.