Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

Spark Consulting

DECEMBER 13, 2022

Original Post (2014). Explaining Marketing to a Kid . Original Post (2014). Ten Tips for Creating an Effective Marketing Piece . Original Post (2014). Updated Post (2022). Why Is Membership the Only Relationship? Original Post (2013). Updated Post (2022). Membership 101: Effective Renewal Cycles.

Tips 39

Tips Survey Marketing Industry 39

Virtual

DECEMBER 29, 2014

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Of course, it’s not all about us. And simply being seen on a network doesn’t do much good, anyway.

Social Media 100

Social Media Video Association Management Technology 100

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

Optimist Consulting

MAY 22, 2014

I was delighted to attend the launch of PARN’s 2014 ‘ Professional Body Sector Review ’last week. By sheer volume, China can often be seen as a key market for overseas growth. It was hosted by the Royal Pharmaceutical Society in its 5 th floor conference suite; the views over the Thames were amazing.

Review 100

Review Case Study Report Survey 100

Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

Social Media 150

Social Media Case Study Innovation Leadership 150

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. How do you get people to open your emails, let alone read them?

Marketing 100

Marketing Email Marketing Report Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Spark Consulting

DECEMBER 18, 2013

LinkedIn influencers identify the big ideas that will impact 2014 (here’s hoping 2014 really *is* the year of good writing). Social media marketing tips for 2014. blog roundup cool technology innovation marketing social media customer service HubSpot John Haydon LinkedIn NTEN Technology Review'

Social Media 150

Social Media Review Innovation Tips 150

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Spark Consulting

MARCH 29, 2022

Five Ways NOT to Brainstorm (2014). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Five Tips for Success with Ad Hoc Volunteers (2014). One: I was clearly ON FIRE in 2013 and 2014. Membership 101: Exit Surveys (2018). Why Is Membership the Only Relationship?

Tips 150

Tips Survey Marketing Technology 150

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Spark Consulting

JANUARY 7, 2014

This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!

Recruitment 150

Recruitment Recruiting Tips Innovation 150

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.

Marketing 100

Marketing Leadership Technology Report 100

Spark Consulting

SEPTEMBER 5, 2013

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn? Image credit: Planet Minecraft.

Proposal 150

Proposal Communications Conference Marketing 150

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

Content 100

Content Marketing Case Study Video 100

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

Recruitment 150

Recruitment Recruiting Revenue Industry 150

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Spark Consulting

DECEMBER 27, 2013

Membership Marketing on a Shoestring Budget. Which would make an excellent focus for your association for 2014. Top 5 posts on the Spark blog in 2013: Is It Time for a New Model of Membership? Why Is Membership the Only Relationship? Do You Know How to Be a Member? Association Alumni Networks. Notice a theme? Friday Top 5 membership'

Marketing 150

Marketing How To 150

Spark Consulting

FEBRUARY 12, 2014

Trends for 2014 , via Shelly Alcorn/CalSAE. blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' Are we really becoming an economy of free agents? Deirdre Reid says: “ Stop using stock photos !”

Social Media 150

Social Media Review Innovation Leadership 150

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. You’ll know you’ll find a way to get it done in 2014. Re-thinking membership.

Social Media 60

Social Media New York City Sample Revenue 60

Spark Consulting

NOVEMBER 5, 2014

Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. communication marketing' We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Get Part 1 here. Image credit: MailCliq.

Tips 150

Tips Communications Project Marketing 150

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

Florida 150

Florida Metro Recruitment Recruiting 150

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

Social Media 150

Social Media Revenue Recruitment Recruiting 150

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 79

Marketing Social Media Revenue United States 79

WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards.

How To 229

How To millennials Handbook Survey 229

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Editor’s note: This post was originally published in March 2014 by Joshua Paul. When it’s good, it’s great, but when it’s bad, we worry. src="[link].

Recruitment 212

Recruitment Recruiting Class Maine 212

Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. In: New names, fresh logos.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

JANUARY 7, 2014

First, I’d like to take this opportunity to wish you a very happy, healthy and prosperous 2014. It’s in these moments of reflection I’m reminded that in 2014 we must be briefer and clearer. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information).

Communications 100

Communications Michigan Products Marketing 100

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. Where are your association’s sneckdowns?

Philadelphia 150

Philadelphia Discount Analysis United States 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 264

Revenue Certificate Tools Innovation 264