This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. The education market is ripe for disruption. It’s 2014, people. It’s the annual awesomeness from Mary Meeker. What is your association doing to respond?
We''ve rounded up 20 free non-profit webinars for June 2014. Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more. nonprofit webinar'
In 2014 the emphasis turned to video and webinars. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.
The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014Marketing, Membership & Communications Conference.
Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.
Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.
Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.
Original Post (2014). Explaining Marketing to a Kid . Original Post (2014). Ten Tips for Creating an Effective Marketing Piece . Original Post (2014). Updated Post (2022). Why Is Membership the Only Relationship? Original Post (2013). Updated Post (2022). Membership 101: Effective Renewal Cycles.
Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Of course, it’s not all about us. And simply being seen on a network doesn’t do much good, anyway.
This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.
I was delighted to attend the launch of PARN’s 2014 ‘ Professional Body Sector Review ’last week. By sheer volume, China can often be seen as a key market for overseas growth. It was hosted by the Royal Pharmaceutical Society in its 5 th floor conference suite; the views over the Thames were amazing.
Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).
Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. How do you get people to open your emails, let alone read them?
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
LinkedIn influencers identify the big ideas that will impact 2014 (here’s hoping 2014 really *is* the year of good writing). Social media marketing tips for 2014. blog roundup cool technology innovation marketing social media customer service HubSpot John Haydon LinkedIn NTEN Technology Review'
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.
Five Ways NOT to Brainstorm (2014). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Five Tips for Success with Ad Hoc Volunteers (2014). One: I was clearly ON FIRE in 2013 and 2014. Membership 101: Exit Surveys (2018). Why Is Membership the Only Relationship?
KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.
This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!
According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.
Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014Marketing, Membership, and Communications Conference. What do you want to learn? Image credit: Planet Minecraft.
Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.
I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'
At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.
The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.
Membership Marketing on a Shoestring Budget. Which would make an excellent focus for your association for 2014. Top 5 posts on the Spark blog in 2013: Is It Time for a New Model of Membership? Why Is Membership the Only Relationship? Do You Know How to Be a Member? Association Alumni Networks. Notice a theme? Friday Top 5 membership'
Trends for 2014 , via Shelly Alcorn/CalSAE. blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' Are we really becoming an economy of free agents? Deirdre Reid says: “ Stop using stock photos !”
It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.
” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. You’ll know you’ll find a way to get it done in 2014. Re-thinking membership.
Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. communication marketing' We all have the ability to send emails to “Dear Elizabeth” rather than “Dear Colleague” so be sure to call people by name. Get Part 1 here. Image credit: MailCliq.
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.
I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.
According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards.
In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Editor’s note: This post was originally published in March 2014 by Joshua Paul. When it’s good, it’s great, but when it’s bad, we worry. src="[link].
Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. In: New names, fresh logos.
First, I’d like to take this opportunity to wish you a very happy, healthy and prosperous 2014. It’s in these moments of reflection I’m reminded that in 2014 we must be briefer and clearer. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information).
They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. Where are your association’s sneckdowns?
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.
It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. But only 8 to 10 percent of those enrolled actually complete the class. So is it worth it? But how does an association know if a MOOC is a right fight?
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content