Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. ” Stern said the associations need to do a better job of connecting with Millennials.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Generational Pressures.

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.

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Associations Now

JUNE 19, 2014

Group Work The 2014 Millennial Impact Report revealed young professionals’ preference for doing volunteer work collaboratively. Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s survey dives into how millennials connect, give, and get engaged with companies.

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Associations Now

JUNE 27, 2014

Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. Millennials want a true experience, something that is personalized, new, and enables them to meet the right people at the right time. Market to their parents. Make learning fun.

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Associations Now

AUGUST 18, 2014

What do millennials want out of your meeting? The “ 2014 Young Professional Attendee Needs and Preferences Study ” found, for example, that four out of five reasons listed by study respondents for attending an event related to learning. The post Study: What Millennials Look For In An Exhibition appeared first on Associations Now.'

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Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Your pricing and member benefits need to reflect that.

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Association Subculture

APRIL 18, 2014

When it comes to Generation Y, Millennials (and now Generation Z or whatever we decide to call them :D) the media tends to have its narrative pretty well set. As of March 2014, unemployment rates in the United States for youth aged 20-24 hovered around 12%. However, globally youth unemployment continues to rage.

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Associations Now

MAY 23, 2016

94 % The percentage of millennials that would be more willing to try an online service if it was available for free. According to CTIA’s Annual Wireless Industry Survey, 7 in 10 Americans now owns a smartphone, and between 2014 and 2015, our collective mobile data use more than doubled. percent between 2014 and 2015.).

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Associations Now

JANUARY 6, 2014

Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! — Silverbear (@SilverbearLtd) January 6, 2014.

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Associations Now

FEBRUARY 26, 2014

5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume.

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Associations Now

MARCH 21, 2016

billion spent in 2014, APPA reported. The 2016 industry spending forecast is very promising, and although spending trends in various market segments ebb and flow, the industry as a whole is continuing to prosper, which is always great news,” Vetere said in a news release. “The percent from 2014 to 2015. Pet owners spent $5.41

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Associations Now

MAY 16, 2016

With generation Y taking over the workforce, many organizations are reevaluating their membership policies to make them more enticing to millennials. Highlighting results from a November 2014 membership survey by John Wiley & Sons, Inc., Plus: An airport-security hashtag takes off. Other Good Reads.

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Associations Now

JULY 29, 2014

Hop over to the Nonprofit Marketing Blog for more tips. — Sarah Sladek (@SarahSladek) July 28, 2014. Sladek, by the way, will be leading a learning lab on the topic of millennials at ASAE’s 2014 Annual Meeting & Exposition next month. Smart Minds Meet. Thx for the interview @kikilitalien !

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Associations Now

APRIL 9, 2014

Your marketing campaign may appear to be full of influential facts for potential conference attendees, but sending them straight to the registration page could scare them away. — Donna Kastner (@DonnaKastner) April 9, 2014. — QuickMobile (@QuickMobile) April 9, 2014. A Quick Questionnaire.

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Associations Now

JUNE 6, 2014

This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. His ideas about the power of events were reiterated as I was reading through the EventTrack 2014 survey, released earlier this week by the Event Marketing Institute.

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Velvet Chainsaw

AUGUST 18, 2014

business centers, but the concept is taking off in many markets around the country. Buyer’s market. It may take a few years, but my money is on a long-term shift to a buyer’s market — especially for room inventory attractive to the huge Millennial market. It’s primarily for the top five U.S. Lower attendance.

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Associations Now

JUNE 25, 2014

We’ve touched on ASAE’s 2014 Marketing, Membership, and Communications Conference (MMCC) a bunch in the past week , but sometimes it helps to hear directly from the attendees, and in their words. A bad URL could sink your nonprofit marketing efforts before they’ve even started. Marketing to millennials?

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Associations Now

FEBRUARY 2, 2016

But in 2014 MDA held its last telethon. While the event “served us very well in building a brand and driving engagement,” there was a need to innovate the brand and set it apart from other nonprofits, Executive Vice President and Chief Communications and Marketing Officer Steve Ford told Associations Now.

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Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

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Associations Now

JANUARY 20, 2015

. “Attendees are growing more sophisticated and a new generation of millennials are demanding events that are provocative, inspiring, and make a difference.” MT @mashable : Leaked passwords of 2014. Joshua Paul, senior director of marketing and strategy for Socious, has a few ideas to get you moving. link] #assnchat.

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SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56

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SCD Group

APRIL 6, 2015

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. In adopting a digital mindset, the digital program represents the largest capital purchase of 2014. And, the company doubled the size of its technology/digital staff.

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Associations Now

AUGUST 18, 2014

But when refrigeration and modern foodstuffs made the jars less necessary, they faded from view—until an aversion to processed foods started a movement toward fresh, home-grown creations made from items plucked from backyard gardens and farmers markets. Your product may not change, but your marketing may have to.

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Associations Now

APRIL 4, 2014

The new products help fill a gap in OIA’s research offerings, said Christie Hickman, the association’s vice president of market insights. “A A lot of the products that we have currently and have offered in the past take more of a historical view of the market,” she said.

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Associations Now

FEBRUARY 4, 2016

Somewhat surprisingly, non-white respondents ranked diversity programs fifth in levels of importance, and millennials ranked it sixth. In its 2015 state of the industry report, ATD found that organizations spent more on employee training and development in 2014 than in previous years.

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Associations Now

MAY 20, 2014

See, what he found when reading was a number of examples of language that suggested associations were “governed and supported by the baby boomer generation” and that they had to make room for millennials. But what’s more interesting is how much the market has changed in the three years since the book was written.

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SCD Group

JANUARY 5, 2014

I wish you the best for 2014. 2 5/21 Membership, board conflict, name badges & millennial connections: 4 reads for association executives. I arranged for a non-profit CEO and a marketing agency chairman to meet and share ideas about a common marketing project for the non-profit. Hope you have a great 2014!

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

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SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. What might that be?

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Associations Now

MAY 10, 2013

Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.

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Associations Now

JUNE 26, 2015

As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Also worth noting: Millennial travelers are twice as likely to use these services, meaning that associations will have to consider their impact in the near term.

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Associations Now

JANUARY 27, 2014

It may be useful to help get millennial members in the door, but does it end up holding them back? — Arby's (@Arbys) January 27, 2014. That’s a finding from Greenfield Services’ 2013 Pulse Report, which noted that even though it generally takes eight to 10 marketing contacts to drive action, just 15.4

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Associations Now

JANUARY 13, 2014

Early 2014, for me, is overstuffed with new leadership and management challenges. One leader Bryant spoke with, Rue La La chief marketing officer Robin Domeniconi, has a simple term for how she established a healthy culture: MRI. A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success.

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Associations Now

SEPTEMBER 10, 2014

During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. The biggest reason likely has to be that LinkedIn was simply a ripe, untapped market for ICF. So, why did it work so well?

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Beth Kanter

AUGUST 7, 2014

While it may be the dog days of August, GivingTuesday 2014 kicks off on December 4th. Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 Click to Download. million in a day on #GivingTuesday 2013.

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