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According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards.
Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.
We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. May 19-21, 2014. May 28-31, 2014. June 17-18, 2014.
For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. But back to that BHAG. Boy, do we have one.
For example, millennials prefer meetings to have an experiential learning aspect while baby boomer attendees prefer high-quality service over anything else. A 2014 Intuit study predicts that 80 percent of small businesses will have fully adapted to cloud computing by 2020. With nearly 2.1
” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. ” Stern said the associations need to do a better job of connecting with Millennials.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Generational Pressures.
Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.
Group Work The 2014Millennial Impact Report revealed young professionals’ preference for doing volunteer work collaboratively. Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s survey dives into how millennials connect, give, and get engaged with companies.
From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. Think Local, Reach Millennials.
Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. Millennials want a true experience, something that is personalized, new, and enables them to meet the right people at the right time. Market to their parents. Make learning fun.
What do millennials want out of your meeting? The “ 2014 Young Professional Attendee Needs and Preferences Study ” found, for example, that four out of five reasons listed by study respondents for attending an event related to learning. The post Study: What Millennials Look For In An Exhibition appeared first on Associations Now.'
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Your pricing and member benefits need to reflect that.
Marketers and demographers have defined these issues. Gen Y or Millennials. Copyright 2014 Hubler for Business Families. ” Gen Y/millennials grew up with computers, cellphones, iPads and notebooks, and they expect tech companies to innovate even more than they already do. ” Traditionalists. Baby Boomers.
94 % The percentage of millennials that would be more willing to try an online service if it was available for free. According to CTIA’s Annual Wireless Industry Survey, 7 in 10 Americans now owns a smartphone, and between 2014 and 2015, our collective mobile data use more than doubled. percent between 2014 and 2015.).
Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! — Silverbear (@SilverbearLtd) January 6, 2014.
5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume.
billion spent in 2014, APPA reported. The 2016 industry spending forecast is very promising, and although spending trends in various market segments ebb and flow, the industry as a whole is continuing to prosper, which is always great news,” Vetere said in a news release. “The percent from 2014 to 2015. Pet owners spent $5.41
With generation Y taking over the workforce, many organizations are reevaluating their membership policies to make them more enticing to millennials. Highlighting results from a November 2014 membership survey by John Wiley & Sons, Inc., Plus: An airport-security hashtag takes off. Other Good Reads.
Hop over to the Nonprofit Marketing Blog for more tips. — Sarah Sladek (@SarahSladek) July 28, 2014. Sladek, by the way, will be leading a learning lab on the topic of millennials at ASAE’s 2014 Annual Meeting & Exposition next month. Smart Minds Meet. Thx for the interview @kikilitalien !
Your marketing campaign may appear to be full of influential facts for potential conference attendees, but sending them straight to the registration page could scare them away. — Donna Kastner (@DonnaKastner) April 9, 2014. — QuickMobile (@QuickMobile) April 9, 2014. A Quick Questionnaire.
This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. His ideas about the power of events were reiterated as I was reading through the EventTrack 2014 survey, released earlier this week by the Event Marketing Institute.
business centers, but the concept is taking off in many markets around the country. Buyer’s market. It may take a few years, but my money is on a long-term shift to a buyer’s market — especially for room inventory attractive to the huge Millennialmarket. It’s primarily for the top five U.S. Lower attendance.
We’ve touched on ASAE’s 2014Marketing, Membership, and Communications Conference (MMCC) a bunch in the past week , but sometimes it helps to hear directly from the attendees, and in their words. A bad URL could sink your nonprofit marketing efforts before they’ve even started. Marketing to millennials?
How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56
Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.
But in 2014 MDA held its last telethon. While the event “served us very well in building a brand and driving engagement,” there was a need to innovate the brand and set it apart from other nonprofits, Executive Vice President and Chief Communications and Marketing Officer Steve Ford told Associations Now.
. “Attendees are growing more sophisticated and a new generation of millennials are demanding events that are provocative, inspiring, and make a difference.” MT @mashable : Leaked passwords of 2014. Joshua Paul, senior director of marketing and strategy for Socious, has a few ideas to get you moving. link] #assnchat.
In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. In adopting a digital mindset, the digital program represents the largest capital purchase of 2014. And, the company doubled the size of its technology/digital staff.
But when refrigeration and modern foodstuffs made the jars less necessary, they faded from view—until an aversion to processed foods started a movement toward fresh, home-grown creations made from items plucked from backyard gardens and farmers markets. Your product may not change, but your marketing may have to.
The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent.
The new products help fill a gap in OIA’s research offerings, said Christie Hickman, the association’s vice president of market insights. “A A lot of the products that we have currently and have offered in the past take more of a historical view of the market,” she said.
Somewhat surprisingly, non-white respondents ranked diversity programs fifth in levels of importance, and millennials ranked it sixth. In its 2015 state of the industry report, ATD found that organizations spent more on employee training and development in 2014 than in previous years.
I wish you the best for 2014. 2 5/21 Membership, board conflict, name badges & millennial connections: 4 reads for association executives. I arranged for a non-profit CEO and a marketing agency chairman to meet and share ideas about a common marketing project for the non-profit. Hope you have a great 2014!
See, what he found when reading was a number of examples of language that suggested associations were “governed and supported by the baby boomer generation” and that they had to make room for millennials. But what’s more interesting is how much the market has changed in the three years since the book was written.
By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.
A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. What might that be?
Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.
As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Also worth noting: Millennial travelers are twice as likely to use these services, meaning that associations will have to consider their impact in the near term.
It may be useful to help get millennial members in the door, but does it end up holding them back? — Arby's (@Arbys) January 27, 2014. That’s a finding from Greenfield Services’ 2013 Pulse Report, which noted that even though it generally takes eight to 10 marketing contacts to drive action, just 15.4
Early 2014, for me, is overstuffed with new leadership and management challenges. One leader Bryant spoke with, Rue La La chief marketing officer Robin Domeniconi, has a simple term for how she established a healthy culture: MRI. A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success.
During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. The biggest reason likely has to be that LinkedIn was simply a ripe, untapped market for ICF. So, why did it work so well?
I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Disrupting Fundraising Since: 2014. Joe Waters writes the web’s leading cause marketing blog. They just didn’t have the resources. Disruptor: Facebook.
While it may be the dog days of August, GivingTuesday 2014 kicks off on December 4th. Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 Click to Download. million in a day on #GivingTuesday 2013.
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