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Last week we held YourMembership’s November Thought Leadership webinar SocialMedia ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.
Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. This is what they have for the population in 2014: Baby Boomers: 65 million. Millennials: 99 million. Generation X: 88 million.
For example, millennials prefer meetings to have an experiential learning aspect while baby boomer attendees prefer high-quality service over anything else. A 2014 Intuit study predicts that 80 percent of small businesses will have fully adapted to cloud computing by 2020. With nearly 2.1
The conventional wisdom is that millennials are always connected, but are they primed and ready to join an association? Every generation has its differences, but some of the elements that differentiate many millennials from their forebears could present some challenges for associations. The Millennial Challenge. ht @keribrary ).
An association pro declares the era of blaming millennials is over. Millennials have been accused of having tech-addled attention spans and a sense of self-importance, but when looking for the real source of problems, the answer often lies within. That and more in today’s SocialMedia Roundup: Look inward.
I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville. Gordon Kennedy and Wayne Kirkpatrick opening digitalNow 2014 (photo by Bill Sheridan). …if
history: the Baby Boomers and the Millennials. Then in the early 1980s, the Millennials started being born, and by 1989 we were back above 4 million births per year. And if you add even just one more year to the range, the Millennials end up larger than the Baby Boomers. Millennials, born between 1982 and 2004.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
If one person shares a post about your campaign on socialmedia or requests their peers make donations, think about the number of people they can reach and potential new eyes on your cause. Social fundraising allows your organization to: Increase your exposure. Leverage social proof to increase proceeds.
Year-round, 365-day engagement through technology and socialmedia is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. Measuring socialmedia.
For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. As a reminder, YM’s next Thought Leadership Webinar to be held on April 22nd, titled Are You Ready for When Millennials Take Over? But back to that BHAG. Boy, do we have one.
While it’s obvious to us that generation Y is fully fluent in technology and all things social, it doesn’t mean that we fully understand the mysterious millennials. A couple takes on trying to reach different generations in today’s SocialMedia Roundup: Many Generations, One Conference Center.
Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count. Membership tips and more, in today’s SocialMedia Roundup: [Re]new year’s resolution. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. ht @ SilverbearLtd ).
Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.
Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s SocialMedia Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. — Ray van Hilst (@RvanHilst) February 26, 2014. — MultiView (@MultiView) February 26, 2014.
More in today’s SocialMedia Roundup: Not So Fast. — Donna Kastner (@DonnaKastner) April 9, 2014. — QuickMobile (@QuickMobile) April 9, 2014. The post SocialMedia Roundup: Don’t Mess Up the Follow-Through appeared first on Associations Now.' A Quick Questionnaire. ht @ QuickMobile ).
Some tips to keep them current in today’s SocialMedia Roundup: Contact Info’s Constant Change. — Deirdre Reid (@deirdrereid) October 6, 2014. — Emilie Barta (@EmilieBarta) October 6, 2014. The post SocialMedia Roundup: Keep That Member Database Updated appeared first on Associations Now.'
As socialmedia consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Attempting to measure socialmedia.
From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. Think Local, Reach Millennials.
Since 2016 the ceremony has been hosted at the prestigious Tate Modern, cementing its cultural relevance and connection to contemporary-minded millennials. The event has experienced a digital evolution since the early shows in the pre-socialmedia days. It was no easy feat!
This year, as an important resource and add-on to the 2014Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. You can actually watch clips of Millennials to discover better insight into what the next generation workforce wants from company cause work.
Gen Y or Millennials. Grew up with all media (including cable, VCR, video). Copyright 2014 Hubler for Business Families. I truly appreciate their patience, as it eventually gave me the confidence to work with and understand socialmedia. Here is a matrix you can use to compare generational “differences.”
After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on socialmedia and better serve advertisers.
According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. According to MetLife’s 2014 “ U.S. socialmedia (4 percent). intranet (48 percent). benefit fairs (26 percent).
. — greggfraley (@greggfraley) March 6, 2014. Trying to win folks over on socialmedia? Cvent has some tips on how to break through the “socialmedia circle of trust.” As baby boomers pass the baton to millennials, you need to hold onto their knowledge. Other good reads today.
To help its members stay current among the myriad conversations happening via socialmedia, the Outdoor Industry Association is compiling “social listening” reports as a complimentary member benefit.
“Photos, graphics, and other visual content are ruling nearly every popular socialmedia platform.” — Isaac Hepworth (@isaach) April 30, 2014. Does socialmedia have room to grow or is it already dead? Millennials expect different things from your technology than your older employees do.
— MultiBriefs (@MultiBriefs) April 17, 2014. As millennials continue to stake their claim to the job market, many nonprofits are scrambling to adapt and grow with them. [link] #assnchat #MultiBriefsOC. Associations have the opportunity to thrive in a changing environment—if they are willing to change.”.
This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. His ideas about the power of events were reiterated as I was reading through the EventTrack 2014 survey, released earlier this week by the Event Marketing Institute.
I currently have 20 tabs open—a few for email, a few for articles, one for analytics, one for socialmedia, and one for whatever I’m reading on Clickhole at the moment. Marketing to millennials? Why a one-tab strategy might be worth considering for your web-browsing habits. Just leave this one open.
See, what he found when reading was a number of examples of language that suggested associations were “governed and supported by the baby boomer generation” and that they had to make room for millennials. — Executive Oasis Intl (@executiveoasis) May 19, 2014. Sustainability Small Potatoes. Kenny’s site.
Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. Green Meeting Practices.
I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. The last time I shared a plenary stage with Marcelo Iniarra was in 2014 at the International Fundraising Congress where he rode a bicycle on stage! This was my third visit to the country.
Rather than standing idly by, ICF leveraged an external social network for membership growth. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. Perhaps that’s a good sign.
The Women Who STEM-ed Their Way to Power By Leigh Gallagher via Fortune magazine The women at the top of the 2014 Fortune Most Powerful Women list have a serious thing for engineering. They know how to self-educate and find information, and 52% use YouTube or socialmedia for typical research assignments. Managing data better.
Note from Beth: Next week, I’ll be keynoting the “ Future of SocialMedia Conference ” in London hosted by Social Misfits in partnership with Facebook, JustGiving, the Hospital Club Foundation, and the Guardian Voluntary Sector Network. “That’s why I need help from you!”
I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Fundraising with socialmedia (particularly Facebook) means under- standing that donors don’t separate liking, sharing, or pledging, from donating,” explained John.
Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My When nonprofits marry tried-and-true fundraising techniques with socialmedia and online networks, they are able to tap into the power of crowd funding.
While it may be the dog days of August, GivingTuesday 2014 kicks off on December 4th. Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 Click to Download. million in a day on #GivingTuesday 2013. This can really boost your efforts.
MCON 2014. , In less than a month (June 2014), we soared from 0 followers to more than 7,200. Plus, most of the speakers shared their GIFs via their own socialmedia accounts, extending our audience reach exponentially. (Internet Retailer). This summer, we embarked on a Tumblr discovery of our own. Liba Rubenstein.
In other words] your PR team will be using more socialmedia, whereas your education department may be using more video conferencing, such as Skyping.” In “Turn Your SocialMedia Goals Upside Down,” Rappaport argues that advocacy doesn’t just happen by “goosing the socialmedia metrics.”
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