YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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Association Adviser

JANUARY 20, 2014

Five Predictions for 2014. 12 Outdated Web Features That Need to Disappear in 2014. March 3-6, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: January 2014 appeared first on Association Adviser. Tania Anderson.

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Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Association Adviser

FEBRUARY 18, 2014

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: February 2014 appeared first on Association Adviser. The Great Ideas Conference. June 4-5, 2013.

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Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014. 9-12, 2014.

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Association Adviser

JUNE 17, 2014

Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Best of the Web'

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Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Have a formal, documented strategy for their use of technology for learning. Have a formal, documented strategy for their use of technology for learning.

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Associations Now

APRIL 14, 2019

The temptations to dive in are obvious: A certification establishes authority for an association’s industry, helps unify practitioners around a body of knowledge, and can be a substantial revenue driver. The post Setting Strategy for Certification’s New World appeared first on Associations Now. Share your experiences in the comments.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. They have enjoyed remarkable growth with this strategy. How to identify and implement non-dues revenue vehicles.

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Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.”

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Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. You’ll know you’ll find a way to get it done in 2014. What surprised us most in 2013?

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Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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Higher Logic

JANUARY 7, 2016

Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Potomac Core

JUNE 27, 2017

In the strategic member engagement survey released in 2014, those associations and professional societies who report that they can identify member segments that want to contribute and collaborate more often: Have a board that understands and strategizes about core member needs to a “very high” degree.

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Association Adviser

DECEMBER 17, 2013

By multiplying the opportunities for your association to earn non-dues revenue. As a result, associations have the potential to enjoy more advertising dollars and increase their non-dues revenue. (According to ABM, the average B2B marketing team allocates 50 percent of its budget to integrated programs.

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Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? We think so. The problem?

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Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?

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Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. But there is, of course, so, so much more to say about this core business model for associations and all the strategy and work that must go into making it successful. The impact of a dues change on nondues revenue.

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Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8 The other 15 percent comes from sponsorship and advertising.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The resulting gap represents lost opportunities and revenue.

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Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Lizzie Maldonado. Business 2 Community. QuickSprout.

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Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Cost and revenue considerations also play important roles in the assessment process.

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. revenue goals. growth goals.

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. That’s where the building comes in. He’s now in remission.

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Associations Now

NOVEMBER 24, 2019

It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Put strategy first. Think multiple revenue streams. But that doesn’t happen in a vacuum.

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Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.

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Associations Now

FEBRUARY 24, 2017

As I noted last month , people in this career stage want to network and get to know other professionals in hopes that it helps their career, which is why offering some type of job fair, along with career-oriented content and opportunities, could be an effective strategy for wooing them. You’ll create new revenue streams.

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GlowGlobally

DECEMBER 13, 2018

The purpose of this session will be to outline the sales, marketing and course development strategy which was implemented in order to establish the organization’s professional development offering in Europe. In 2014, Dr. Perry assumed management of Effective Training, Inc., -centric + rivalry between U.S.

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Associations Now

NOVEMBER 15, 2016

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. You may be able to have a real revenue-generating opportunity.”. About those revenue-generating opportunities: OnStar wants to use Watson to help you find a coffee in the morning and a hotel room at night. “By

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D. Oser and Aaron Wolowiec. Phase 1: Pre-planning.

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Associations Now

DECEMBER 13, 2016

Princess Lacey’s Laces , in honor of 8-year-old Lacey Holsworth, who forged a special relationship with Michigan State University basketball player Adreian Payne before losing her battle with cancer in 2014. Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% in 2014 to an estimated 9.3% The government is vastly pro-investment, maintaining a competitive tax strategy and a slew of incentive programmes to encourage and assist in incubating both profit and non-profit organisations.

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Associations Now

SEPTEMBER 8, 2014

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. A Revenue Refresher. Crash Course on Non-Dues Revenues – 10 Tips in a 2 Minute Read: [link].

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Association Success

OCTOBER 25, 2018

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. percent) and “to support an overall strategy to deliver more services online” (55.2 What are the financial goals for their virtual events, and how do they generate revenue from virtual events?

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Associations Now

MAY 3, 2016

As your association plans and executes its digital marketing and fundraising strategy, keep these results in mind to see how you compare. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. However, even with this decline, email revenue increased by 25 percent.

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