Remove 2015 Remove Association Management Remove Marketing
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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

Marketing 100
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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Naylor entered the association management software space by acquiring Timberlake in January 2015.

Software 113
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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. About Protech Associates, Inc.

Library 180
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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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The Perfect Storm

Spark Consulting

In the United States in 2015, 32% of employers reported. Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Total student debt in the U.S. trillion and rising. Worldwide, 73.3

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Interview: The Fusion of Technology, Data, and Regulations in Commercial Real Estate with Jack Kern

AvidXchange: Association Management

Risk retention rules will likely lower commercial mortgage-backed securities (CMBS) issuance and reduce capital availability in secondary and tertiary markets. The Protecting Americans from Tax Hikes (PATH) Act of 2015 will ease REIT tax provisions and research and development (R&D) tax credits for E&C companies.