2015 Communications Member Experience 
Higher Logic
MAY 23, 2019
Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Measure both the importance of the campaign and each element within it against the perceived member value. Tip: Customize your online community home page. Tip: Create a “Welcome Campaign.”
Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
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Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
Higher Logic
APRIL 4, 2019
Using the right language – beyond "online forum" or "collaboration platform" – when referring to your community will help the community function in the intended way. Leverage the Power of Language in Your Online Community. How you communicate with them matters.
.orgSource
FEBRUARY 25, 2025
Lessons from AOL’s Decline for Associations In the 1990s, America Online (AOL) was synonymous with the internet experience. The iconic phrase “You’ve Got Mail” heralded a new era of digital communication and community building. The Cost of Standing Still In 2015, AOL still had 2.1
Higher Logic
DECEMBER 20, 2016
Your organization’s community success relies not just upon organizational goals, but also upon your community manager’s ability to create an engaging ecosystem. The average EBS for the 2016 study is 79, up 19 points from 2015. Messages to members. How organizations can do more with less for their community management.
Higher Logic
AUGUST 28, 2018
The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. Like IASBO, they’ve broken out their member types and now send personalized content for each member.
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