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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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Refocusing on Jobs and Education in 2015

YourMembership

So where are we at the start of 2015? job market continues to heat up. And the online education market remains very much in flux as traditional education costs continue their dramatic rise, causing people to search for more affordable options to help advance their careers. There is no question the U.S. According to the U.S.

Education 150
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14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The secret lies in telling a great story, which is the foundation of great marketing. Tiny Dancer, produced in 2015, is no different. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. 1) Tiny Dancer; John Lewis Home Insurance.

Examples 247
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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building.

Michigan 100
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140
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Most Important Social Media Sites to Nonprofits in 2015

Nonprofit Marketing Guide

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” Here’s some preliminary data.