Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

NOVEMBER 18, 2014

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” Here’s some preliminary data.

Social Media 96

Social Media Survey Communications Report 96

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. “The How do you get people to open your emails, let alone read them?

Marketing 100

Marketing Email Marketing Report Survey 100

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. Content Marketing Marketing'

Content 100

Content Marketing Social Media Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Lee Ali , Mariama Holman , marketing , members , MultiView , sales , Springtime Expo , trade shows.

Tips 100

Tips Marketing Strategy Content 100

Higher Logic

SEPTEMBER 22, 2015

Whether you’re interested in online community management, better engagement and marketing tactics, you’re new to Higher Logic or you’ve been with us for years, we have a slew of stimulating sessions to attend. Five “tracks” to choose from, for newbies to Higher Logic veterans. Countless awesome breakout sessions.

Discount 120

Discount Member Experience Tips Resources 120

Socious

AUGUST 27, 2015

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

Marketing 100

Marketing Strategy Survey Tools 100

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

California 150

California Member Engagement Case Study Review 150

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

Communications 60

Communications Revenue Marketing 60

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 79

Report Marketing Survey Tools 79

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness. Same old, same old. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Software Revenue 31

Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says. 2 slot, followed by technology. “In

Marketing 100

Marketing Leadership Technology Report 100

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

Marketing 84

Marketing Social Media Revenue Report 84

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. I outline my thoughts below.

Marketing 100

Marketing Survey Email Marketing Cost 100

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Social Media Recruitment 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Presenter: Marketing General Incorporated.

LMS 39

LMS Content Learning Management System System 39

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

Strategy Marketing Price Certificate 88

YourMembership

FEBRUARY 20, 2015

We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater. Deliver high value content and services to members that align with the organization’s stated values.

Software 150

Software Technology Member Engagement Products 150

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

MAY 23, 2019

Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. To automate your reminder communications , tie the information stored in your member online community into your marketing automation system, so you’re reaching out with the right info at the right time.

How To 226

How To Process Tips Resources 226

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Report 140

Association Success

FEBRUARY 26, 2020

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

Marketing 89

Marketing Review LMS Products 89

Higher Logic

MAY 25, 2016

They’re both competing for the same cities and for similar market share. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Lyftie Awards , which began in 2015, highlight the most popular destinations in Lyft’s major cities. Both platforms have more economical carpooling options.

San Francisco 215

San Francisco Technology Products Strategy 215

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Tools Class 150

Nonprofit Marketing Guide

SEPTEMBER 11, 2018

In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. They can be effective marketing tools for nonprofits. Like any tactic or tool, emoji are not marketing fairy dust. Have you experimented with emoji in your marketing?

Marketing 81

Marketing Library millennials Communications 81

Event Industry News

FEBRUARY 24, 2021

Informa Markets has announced the formal launch of South Florida Ventures, a regionally-focused market that serves a wide variety of luxury industries: Art, Beauty, Boating, and Yachting. Randy Field will join him as VP of Marketing for South Florida Ventures. Lauderdale Boat Show alone generated $1.3

Florida 69

Florida Miami Marketing Tampa 69

Aaron Wolowiec

AUGUST 20, 2013

In 2015, the American Society of Association Executives will host its annual meeting Aug. ASAE sees the 2015 meeting as an opportunity for us to raise awareness about how the city has improved and educate our members and exhibitors about all the opportunities the city has to offer,” he said. 8-11 at Detroit’s Cobo Center.

Detroit 100

Detroit Metro Michigan Atlanta 100

YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. Budgeting now for 2015 purchases both large […]. Your association likely has a website.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150

Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

Tips 100

Tips Survey Report Marketing 100

Higher Logic

JANUARY 9, 2018

Some of it is baristas, years of experience, and market research. That’s exactly what happened recently, in 2015 and 2016, when Starbucks introduced coconut milk and almondmilk as part of their regular menu. To determine which ones will resonate most with their market, they ask customers to vote on them. Their signature drinks?

Products 180

Products Innovation Press Release Review 180

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. I wrote a bunch of posts about clear writing in early 2015. What do you know that will help (and attract) community members or customers? One post won’t do it.

Tips 185

Tips Content Education Social Media 185