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Six Reasons You Can’t Miss the HUG Super Forum 2015

Higher Logic

She brings with her 10 years of community experience! Also on the docket are Brian Vellemure , executive, writer and speaker, on leveraging communities to drive better member experience and Mark Levin, president of BAI Inc. , who will speak about member journey mapping. New friends at Highline RXR.

Discount 120
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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Measure both the importance of the campaign and each element within it against the perceived member value. By going through this process, you’ll have a quantifiable method for prioritizing the respective member experience. Tip: Create a “Welcome Campaign.”

How To 226
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Who Remembers AOL? 

.orgSource

Agility means being ready to pivot, experiment, and evolve to meet changing demands. The Cost of Standing Still In 2015, AOL still had 2.1 Associations must take a similar approach: remove barriers to engagement, offer value that aligns with members expectations, and innovate continuously. million dial-up subscribers.

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Our Vision of the Future of Membership Software Technology

YourMembership

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

Software 150
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. But do email campaigns work?

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. But do email campaigns work?

Marketing 140
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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

The average EBS for the 2016 study is 79, up 19 points from 2015. As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. Messages to members.

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