2015 Member Experience Strategy 
Higher Logic
MAY 23, 2019
The Big Picture: Why Rethink Your Onboarding Strategy. In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. In this digital era, these strategies are just not practical for associations who want to stay relevant.
.orgSource
FEBRUARY 25, 2025
Agility means being ready to pivot, experiment, and evolve to meet changing demands. The Cost of Standing Still In 2015, AOL still had 2.1 Associations must take a similar approach: remove barriers to engagement, offer value that aligns with members expectations, and innovate continuously. million dial-up subscribers.
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Higher Logic
AUGUST 28, 2018
Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy.
YourMembership
MAY 8, 2015
No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. Join Elizabeth Weaver Engel, M.A., appeared first on YourMembership.
Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.
Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.
Higher Logic
APRIL 4, 2019
The term you choose to use will influence the strategies that are developed for your communities. Editor’s note: This post was originally published in July 2015 by Ben Rossell, who was our summer graphic design intern and a Senior at George Mason University (GMU) at the time.
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