Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Their yearly Christmas ad is eagerly anticipated in the UK, and this one from 2016 was no different.

Examples 247

Examples Marketing Video Software 247

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Aaron Wolowiec

JANUARY 12, 2016

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics. Transfer.).

Certificate 100

Certificate Revenue System millennials 100

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

Email Marketing 150

Email Marketing Social Media Report Marketing 150

Spark Consulting

JULY 22, 2016

How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)? What about the reverse: what happens when you love a story and no one else does? How do you create good writing habits?

San Diego 150

San Diego Cost Content Industry 150

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Mariner

AUGUST 13, 2016

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

Report 100

Report Recruitment Recruiting Member Engagement 100

YourMembership

SEPTEMBER 15, 2016

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. So how does your association overcome this challenge and engage with professionals who may not be actively seeking a new job?

Social Media 297

Social Media Industry Technology Marketing 297

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

Marketing 100

Marketing Email Marketing Report Content 100

Higher Logic

AUGUST 9, 2016

What You Can't Miss for ASAE Annual 2016. RSVP here and get your spot early, before it fills up. Also, special thanks to our partners: benel Solutions, CQ Roll Call, Expo Logic, Informz, and mindShift!

DC 120

DC Project Products How To 120

Socious

DECEMBER 28, 2016

So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. This is a great post from Marketing General that highlights the best ways to reach young professionals, such as taking advantage of paid Facebook options.

Social Media 100

Social Media Member Engagement Innovation millennials 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167

Strategy Social Media America Survey 167

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Does Inbound Work in Customer Marketing?

Marketing 100

Marketing Content Revenue Products 100

Virtual

JANUARY 12, 2016

It’s not always from the top of the market, or top of an organization. And while many of the products I saw may not make it big, there was real innovation in that space, from robot bartenders (think Kuerig for booze) to headphones designed for sleeping.

Discount 100

Discount Innovation Survey Products 100

KiKi L'Italien's Acronym Soup

JULY 19, 2016

More Association Chat Details Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? You should check it out! Please consider nominating him or her. link] In DC? There is a happy hour for association professionals and the industry folks who love them on tonight at 5:30 at BlackFinn DC.

DC 100

DC Survey Project Tips 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruitment Recruiting Social Media 140

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Resources Marketing Products 100

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Potomac Core

OCTOBER 4, 2016

Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. One example of aligning its resources is through its software platform. 3 Association Growth Strategies. Time is not our friend.”

Strategy 164

Strategy eBook Member Engagement Revenue 164

KiKi L'Italien's Acronym Soup

JULY 28, 2016

Here is my Unofficial ASAE Annual 2016 Party List. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when. I hope it helps you in your planning for making ASAE Annual the best it can be!

San Antonio 100

San Antonio Dallas Hawaii Portland 100

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

AUGUST 15, 2018

2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS 253

LMS Certificate Library Education 253

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 192

San Jose millennials Revenue Content 192

YourMembership

JANUARY 5, 2018

I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. However, it doesn’t have to be this way.

Member Experience 170

Member Experience Marketing 170

Socious

MARCH 18, 2016

This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy. Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog.

Tips 100

Tips Strategy Marketing Association Management 100

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 87

Marketing Guidelines millennials Washington 87

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

Communications 60

Communications Revenue Social Media Survey 60

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 78

Recruiting Recruitment San Francisco Marketing 78

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. Create consistent messaging.

Communications 174

Communications eBook Tools Team 174

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruitment Recruiting Social Media 100